Claudia Dorsch
Brand development & web design
BACKGROUND
Claudia Dorsch is an interior designer operating out of Hampstead, London.
As part of the Camberyard Collective, Claudia tapped into our expertise in brand and tagline development and web design. She first needed to take stock of her story, position and what she stood for, before we could embark on crafting her new tagline and creating the new website design.
“I worked with Zeke Creative on branding and website development for my interior design business over a period of four months and I thoroughly enjoyed the process and I am very proud of the resulting new website. I found their Creative Director very thoughtful, empathetic and helpful and his positive and reassuring guidance helped me articulate and define my brand identity through this process. They were flexible when I wasn’t able to stick to deadlines or I came up with twists and ideas and they calmly worked through all my questions. The process has given me more confidence in presenting my company and I would highly recommend working with them.”
Claudia Dorsch Interior Designer
BRAND JOURNEY
By taking Claudia through the full discovery process we were able to articulate her story and her process; this was key to Claudia being able to guide her potential clients through the various stages of her design journey. Discovering a clear set of brand values and positioning helped us to forge a new tagline for her business.
It is not always necessary in a branding project to alter the identity, in this instance we kept the monogram elements but reconfigured them in a more sophisticated manner.
WEB DESIGN FOR INTERIOR DESIGNER
We were able to write a brief that informed the look and feel of the new website. Claudia Dorsch has already commissioned new portrait photography. The WordPress platform was chosen and a customised theme was developed. Poppins was chosen for the navigation and fine small titles to reflect the font used in their new tagline. Large display text was specified with Meno-Banner, acknowledging the need for consistency with their core logo font. All secondary text also used Poppins – a geometric sans serif favoured for its screen legibility. Colour was an important facet of Claudia’s reportoire, each project incorporates a signature colour in its listings.
KEY SERVICES
- Brand Discovery workshop
- Brand Strategy
- Art Direction
- Design
DELIVERABLES
- Tagline development
- Brand development
- Responsive website
Get in touch
Find out how we create or polish your existing interior designer website. Give us a call, drop us an email or just pop by our studio.