John Lewis of Hungeford Art direction and photography | Zeke Creative

John Lewis of Hungerford

Brand Development

BACKGROUND

John Lewis of Hungerford plc, founded in 1972, is a specialist manufacturer and retailer of kitchens, bedrooms and freestanding furniture.

John Lewis of Hungerford management team approached us to help redefine their brand, support them in communicating their story and put in place some beautiful new touchpoints. Helping develop a new tagline for the business,  articulating a more inclusive approach they take with their customers was an important for step. Over the years we have been involved in over 150 projects for the sales and marketing team, supporting them with a range of internal communications as well as outward facing promotional acitivities and brand-led initiatives

 

“Zeke helped us to position our brand exactly where we want to be in the market. They allowed us strategically to be able to create the right USPs for our brand. The new brand speaks of luxury, class and good taste. It captures the real essence of the brand – and is just what we were trying to achieve.”

Kiran Noonan John Lewis of Hungerford

PRINT

Over the years we have been working with John Lewis of Hungerford we have designed and written sales literature using specially commissioned photography interspersed beautifully printed brochures and leaflets. We have created seasonal advertising campaigns for the national magazines seen in House & Gardens, Country Life and Period Living. Supporting those seasonal campaigns with showroom point-of-sale and large scale arresting window graphics.

COLOUR SWATCH

As purveyors of the handpainted kitchen, creating their own colour swatch was a key requirement to improving their customer journey. High levels of colour-matching and control took place to enable a traditional lightographic printed sheet to look and feel similar to those other paint companies’ painted swatches booklets

KEY SERVICES

  • Brand strategy
  • Positioning
  • Tagline development
  • Messaging
  • Art direction
  • Design
  • Print management

DELIVERABLES

  • Sales brochure
  • Direct mail and marketing collateral
  • National advertising
  • In-store graphics
  • 2017–2019 Website
  • Point-of-sale
  • Social media assets
  • Videos

Get in touch

Find out how we use kitchen brand marketing services to create effective brand experiences for our clients. Give us a call, drop us an email or just pop by our studio.


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