Digs
Brand Elevation
![](https://zekecreative.com/wp-content/uploads/2020/11/DIGS-Brand-exterior-signage-detail.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/11/DIGS-Brand-exterior-signage-detail-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/11/DIGS-Brand-exterior-signage-detail-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/11/DIGS-Brand-exterior-signage-detail-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/11/DIGS-Brand-exterior-signage-detail-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/11/DIGS-Brand-exterior-signage-detail-2048x1366.jpg 2048w)
BACKGROUND
Digs Residential Lettings is a long established lettings and property management agency, offering an extensive bank of rental accommodation for students and young professionals in Bristol.
Originally the brand was positioned to focus on a purely academic customer base but it became apparent that there was a need for this to evolve to include the wider market – and opportunities that naturally existed for Digs among working professionals.
![Digs Residential Letting Logo](https://zekecreative.com/wp-content/uploads/2020/01/Logo_Blue.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Logo_Blue-300x199.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Logo_Blue-1024x680.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Logo_Blue-768x510.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Logo_Blue-1536x1021.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Logo_Blue-2048x1361.jpg 2048w)
![](https://zekecreative.com/wp-content/uploads/2020/01/BusinessCards.jpg 1800w, https://zekecreative.com/wp-content/uploads/2020/01/BusinessCards-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/BusinessCards-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/BusinessCards-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/BusinessCards-1536x1024.jpg 1536w)
![](https://zekecreative.com/wp-content/uploads/2020/01/LetterHead-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/LetterHead-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/LetterHead-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/LetterHead-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/LetterHead-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/LetterHead-2048x1365.jpg 2048w)
![](https://zekecreative.com/wp-content/uploads/2020/01/FolderFlatLay-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/FolderFlatLay-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/FolderFlatLay-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/FolderFlatLay-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/FolderFlatLay-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/FolderFlatLay-2048x1365.jpg 2048w)
![Digs website displayed across multiple devices](https://zekecreative.com/wp-content/uploads/2020/01/Digs_WebsiteAlldevices_v2-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_WebsiteAlldevices_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_WebsiteAlldevices_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_WebsiteAlldevices_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_WebsiteAlldevices_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_WebsiteAlldevices_v2-2048x1365.jpg 2048w)
![Digs website on a laptop](https://zekecreative.com/wp-content/uploads/2020/01/Digs_TopScreen_2_v2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_TopScreen_2_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_TopScreen_2_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_TopScreen_2_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_TopScreen_2_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_TopScreen_2_v2-2048x1366.jpg 2048w)
![Brochure cover featuring Bristol Letting and Property Management branding](https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureCover_v2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureCover_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureCover_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureCover_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureCover_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureCover_v2-2048x1366.jpg 2048w)
CONCEPT
The brand identity was elevated with simplified typography, a stronger colour palette and it was given a more sophisticated tone. Bristol street scenes combined with authentic lifestyle imagery were used to tell the story. Overall a fresher look was created whilst some visual cues were retained to reflect the brand’s roots.
![Brochure Spread](https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_2_v2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_2_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_2_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_2_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_2_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_2_v2-2048x1366.jpg 2048w)
![Winde angle view of Arnolfini and he river](https://zekecreative.com/wp-content/uploads/2020/01/Digs_Arnolfini.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Arnolfini-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Arnolfini-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Arnolfini-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Arnolfini-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Arnolfini-2048x1366.jpg 2048w)
![Brochure Spread](https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_4_v2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_4_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_4_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_4_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_4_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_4_v2-2048x1366.jpg 2048w)
![Brochure Spread](https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_5_v2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_5_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_5_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_5_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_5_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_5_v2-2048x1366.jpg 2048w)
MARKETING COLLATERAL
We created a new responsive website, environmental signage, literature and vehicle livery to help strengthen their presence and communicate their point of difference.
![Brochure Spread](https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_3_v2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_3_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_3_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_3_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_3_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Brochure_Spread_3_v2-2048x1366.jpg 2048w)
![Angled spread of a brochure](https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_v2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_v2-2048x1366.jpg 2048w)
![Angled spread of a brochure](https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_2_v2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_2_v2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_2_v2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_2_v2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_2_v2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_BrochureSpread_Right_2_v2-2048x1366.jpg 2048w)
![Digs vehicle graphic](https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery_2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery_2-300x199.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery_2-1024x680.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery_2-768x510.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery_2-1536x1021.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery_2-2048x1361.jpg 2048w)
![Digs vehicle graphic](https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery-300x199.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery-1024x680.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery-768x510.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery-1536x1021.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_VanLivery-2048x1361.jpg 2048w)
KEY SERVICES
- Brand Strategy
- Positioning
- Brand Identity
- Art Direction
- Design
DELIVERABLES
- Corporate identity
- Photography
- Branded emails
- Invitations
- Sales brochures
- Press advertising
![Digs Bristol Letting and Property Management sign above the door](https://zekecreative.com/wp-content/uploads/2020/01/DIGS-Brand-exterior-signage-detail2.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/DIGS-Brand-exterior-signage-detail2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/DIGS-Brand-exterior-signage-detail2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/DIGS-Brand-exterior-signage-detail2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/DIGS-Brand-exterior-signage-detail2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/DIGS-Brand-exterior-signage-detail2-2048x1366.jpg 2048w)
![Black and White aerial view of SS Great Britain](https://zekecreative.com/wp-content/uploads/2020/01/Digs_Aerial-of-the-River-1.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Aerial-of-the-River-1-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Aerial-of-the-River-1-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Aerial-of-the-River-1-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Aerial-of-the-River-1-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/Digs_Aerial-of-the-River-1-2048x1366.jpg 2048w)
Get in touch
Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.