Digs
Brand Elevation
BACKGROUND
Digs Residential Lettings is a long established lettings and property management agency, offering an extensive bank of rental accommodation for students and young professionals in Bristol.
Originally the brand was positioned to focus on a purely academic customer base but it became apparent that there was a need for this to evolve to include the wider market – and opportunities that naturally existed for Digs among working professionals.
CONCEPT
The brand identity was elevated with simplified typography, a stronger colour palette and it was given a more sophisticated tone. Bristol street scenes combined with authentic lifestyle imagery were used to tell the story. Overall a fresher look was created whilst some visual cues were retained to reflect the brand’s roots.
MARKETING COLLATERAL
We created a new responsive website, environmental signage, literature and vehicle livery to help strengthen their presence and communicate their point of difference.
KEY SERVICES
- Brand Strategy
- Positioning
- Brand Identity
- Art Direction
- Design
DELIVERABLES
- Corporate identity
- Photography
- Branded emails
- Invitations
- Sales brochures
- Press advertising
Get in touch
Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.