Sonlevo
Brand Creation
BACKGROUND
The Foam Company were looking to add an elevated proposition to their own-label portfolio – something that would capitalise on growing health-conscious consumer demand for high-quality sleep.
With an exhibition stand booked and deadlines tight, we were commissioned to build this brand quickly from the ground up. The brief required name generation, positioning and articulation of the core product benefits for both consumers and their key retailer base.
CONCEPT
The word Sonlevo was formed using the Italian prefix, from the root “Sonno” which translates to sleep, combined with the latin suffix raise, lift up or support.
“Zeke quickly understood the market position that we wanted to occupy. Their insightful thinking has given us a great name and a robust brand architecture from which to roll out our retail strategy. Also when it comes to getting things done quickly and accurately they don’t let us down. Also the team are extremely professional and easy to get on with, in over 20 years I’ve not worked with such a dedicated agency.”
Sally Edwards Marketing Manager
PRODUCT BRANDING & CGI
Two collections of mattress required product branding and CGI room setting shots to bring each to life. AVID DUO and AVID demanded individual signatures to give the names optimum standout.
WEB
The new responsive Sonlevo website was given a clean, intuitive feel and lots of space to promote multiple calls to action.
We created sales literature using specially commissioned CGI imagery interspersed with carefully crafted copy.
CUSTOMER BENEFITS
Key to supporting the overall sales campaign were customer-personas, which helped to generate customer-focussed messages and a strong set of benefit symbols.
TRADE EXHIBITION
We created all the graphic panels for the Sonlevo stand at the Telford Bed Show. This involved large scale graphics, free-standing totems and point-of-sale collateral.
KEY SERVICES
- Brand strategy
- Positioning
- Brand identity
- Messaging
- Art direction
- CGI
- Design
DELIVERABLES
- Corporate identity
- Sales brochure
- Trade advertising
- Trade stand graphics
- Point-of-sale
- Website
SOLUTION
During eight weeks from inception to final production, we polished copy, created the product brand styling and developed exhibition graphics, a refined monogram and lifestyle photography. A sales brochure and various point-of-sale components were also produced to support the product launch. Over thirty-five retailers signed-up to stock the new Sonlevo range immediately after the successful show.
Get in touch
Find out how we create effective brand experiences and communicate your craft for the interiors sector. Give us a call, drop us an email or just pop by our studio.