JJO
New Literature
BACKGROUND
JJO plc, founded in 1868, has grown into one of the largest manufacturers of kitchen, bedroom and bathroom furniture in the UK.
They were looking to engage with a wider audience of independent retailers and, in collaboration with Blum UK, asked Zeke Creative to devise a unique solution. It made sense to communicate in a natural and authentic way so we decided to package real stories of success (examples of the strong partnerships between JJO and their existing customers) in a powerful piece of literature.
“I wish to express my gratitude in return for your creative work with regards to our ‘Delivering a difference’ document. Zeke Creative expertly controlled the whole process, extracting the brief, creating the idea, managing the photo shoot and personally taking control of the case studies. The finished brochure looks quite superb and I have had nothing other than praise for your work within our organisation, thus far.”
John Pollitt Sales & Marketing Director
LITERATURE WITH A DIFFERENCE
We interviewed three key trade customers who were happy to share stories of the difference that JJO makes to their business. This gives an open and honest perspective — a refreshingly different approach and a deliberate move away from usual corporate brochures.
KEY SERVICES
- Art Direction
- Copywriting
- Design
DELIVERABLES
- Corporate Brochure
- Photography
PHOTOGRAPHY
We commissioned photography to not only capture the detail and craftsmanship in the production process at JJO’s factory, but more importantly, to showcase the people behind it. The result is a library of beautiful imagery. See other photography-based projects
Get in touch
Find out how we use kitchen brand marketing services to create effective brand experiences for our clients. Give us a call, drop us an email or just pop by our studio.