JJO
New Literature
![JJO plc Bacup view across valley, Lancashire](https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOCAL_AREA_002.jpg 2085w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOCAL_AREA_002-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOCAL_AREA_002-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOCAL_AREA_002-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOCAL_AREA_002-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOCAL_AREA_002-2048x1365.jpg 2048w)
![JJO plc logotype](https://zekecreative.com/wp-content/uploads/2020/01/JJO_Identity.jpg 1800w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Identity-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Identity-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Identity-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Identity-1536x1024.jpg 1536w)
BACKGROUND
JJO plc, founded in 1868, has grown into one of the largest manufacturers of kitchen, bedroom and bathroom furniture in the UK.
They were looking to engage with a wider audience of independent retailers and, in collaboration with Blum UK, asked Zeke Creative to devise a unique solution. It made sense to communicate in a natural and authentic way so we decided to package real stories of success (examples of the strong partnerships between JJO and their existing customers) in a powerful piece of literature.
“I wish to express my gratitude in return for your creative work with regards to our ‘Delivering a difference’ document. Zeke Creative expertly controlled the whole process, extracting the brief, creating the idea, managing the photo shoot and personally taking control of the case studies. The finished brochure looks quite superb and I have had nothing other than praise for your work within our organisation, thus far.”
John Pollitt Sales & Marketing Director
![](https://zekecreative.com/wp-content/uploads/2020/01/JJO_StoneWork.jpg 1248w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_StoneWork-200x300.jpg 200w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_StoneWork-683x1024.jpg 683w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_StoneWork-768x1152.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_StoneWork-1024x1536.jpg 1024w)
![JJO plc Corporate brochure cover](https://zekecreative.com/wp-content/uploads/2020/01/JJO_Cover_3600px-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Cover_3600px-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Cover_3600px-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Cover_3600px-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Cover_3600px-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Cover_3600px-2048x1365.jpg 2048w)
![JJO Corporate brochure pages for kitchen manufacturer](https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread-2048x1365.jpg 2048w)
![JJO Corporate brochure spread for kitchen manufacturer](https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopLeft_3600x-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopLeft_3600x-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopLeft_3600x-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopLeft_3600x-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopLeft_3600x-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopLeft_3600x-2048x1365.jpg 2048w)
LITERATURE WITH A DIFFERENCE
We interviewed three key trade customers who were happy to share stories of the difference that JJO makes to their business. This gives an open and honest perspective — a refreshingly different approach and a deliberate move away from usual corporate brochures.
![Pages from JJO Corporate brochure for kitchen manufacturer](https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopRight_3600x-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopRight_3600x-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopRight_3600x-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopRight_3600x-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopRight_3600x-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Spread_TopRight_3600x-2048x1365.jpg 2048w)
![JJO Corporate brochure spread for kitchen manufacturer](https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_2-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_2-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_2-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_2-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_2-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_2-2048x1365.jpg 2048w)
KEY SERVICES
- Art Direction
- Copywriting
- Design
DELIVERABLES
- Corporate Brochure
- Photography
![JJO Corporate brochure for kitchen manufacturer](https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_3-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_3-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_3-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_3-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_3-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_3-2048x1365.jpg 2048w)
![A spread from a brochure featuring industrial photographs of the JJO factory](https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_4-scaled.jpg 2560w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_4-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_4-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_4-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_4-1536x1024.jpg 1536w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_FullSpread_4-2048x1365.jpg 2048w)
PHOTOGRAPHY
We commissioned photography to not only capture the detail and craftsmanship in the production process at JJO’s factory, but more importantly, to showcase the people behind it. The result is a library of beautiful imagery. See other photography-based projects
![JJO member of staff stacking up prepared wooden panels](https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory1-scaled.jpg 1686w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory1-198x300.jpg 198w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory1-674x1024.jpg 674w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory1-768x1166.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory1-1012x1536.jpg 1012w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory1-1349x2048.jpg 1349w)
![Large silver chimney pipe on a side of a tall orange wall](https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_ECO_BURNER_003-683x1024.jpg 683w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_ECO_BURNER_003-200x300.jpg 200w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_ECO_BURNER_003-768x1152.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_ECO_BURNER_003-1024x1536.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_ECO_BURNER_003-scaled.jpg 1707w)
![Exposed pipes at the back of the factory](https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory-scaled.jpg 1686w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory-198x300.jpg 198w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory-674x1024.jpg 674w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory-768x1166.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory-1012x1536.jpg 1012w, https://zekecreative.com/wp-content/uploads/2020/01/JJO_Portrait_Factory-1349x2048.jpg 1349w)
![JJO Truck driving away from the factory](https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOGISTICS_012.jpg 1769w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOGISTICS_012-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOGISTICS_012-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOGISTICS_012-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2020/01/OLIVER_EDWARDS_JJO_LOGISTICS_012-1536x1025.jpg 1536w)
Get in touch
Find out how we use kitchen brand marketing services to create effective brand experiences for our clients. Give us a call, drop us an email or just pop by our studio.