JJO logistics success story

JJO

New Literature

JJO plc Bacup view across valley, Lancashire

JJO plc logotype

BACKGROUND

JJO plc, founded in 1868, has grown into one of the largest manufacturers of kitchen, bedroom and bathroom furniture in the UK.

They were looking to engage with a wider audience of independent retailers and, in collaboration with Blum UK, asked Zeke Creative to devise a unique solution. It made sense to communicate in a natural and authentic way so we decided to package real stories of success (examples of the strong partnerships between JJO and their existing customers) in a powerful piece of literature.

“I wish to express my gratitude in return for your creative work with regards to our ‘Delivering a difference’ document. Zeke Creative expertly controlled the whole process, extracting the brief, creating the idea, managing the photo shoot and personally taking control of the case studies. The finished brochure looks quite superb and I have had nothing other than praise for your work within our organisation, thus far.”

John Pollitt Sales & Marketing Director

JJO plc Corporate brochure cover

JJO Corporate brochure pages for kitchen manufacturer

JJO Corporate brochure spread for kitchen manufacturer

LITERATURE WITH A DIFFERENCE

We interviewed three key trade customers who were happy to share stories of the difference that JJO makes to their business. This gives an open and honest perspective — a refreshingly different approach and a deliberate move away from usual corporate brochures.

Pages from JJO Corporate brochure for kitchen manufacturer

JJO Corporate brochure spread for kitchen manufacturer

KEY SERVICES

  • Art Direction
  • Copywriting
  • Design

DELIVERABLES

  • Corporate Brochure
  • Photography

JJO Corporate brochure for kitchen manufacturer

A spread from a brochure featuring industrial photographs of the JJO factory

PHOTOGRAPHY

We commissioned photography to not only capture the detail and craftsmanship in the production process at JJO’s factory, but more importantly, to showcase the people behind it. The result is a library of beautiful imagery. See other photography-based projects

JJO member of staff stacking up prepared wooden panels

JJO staff member sanding down a door panel of a cabinet

Large silver chimney pipe on a side of a tall orange wall

Exposed pipes at the back of the factory

JJO Truck driving away from the factory

Get in touch

Find out how we use kitchen brand marketing services to create effective brand experiences for our clients. Give us a call, drop us an email or just pop by our studio.


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