Spiral Cellars interior retouching

Spiral Cellars

New Literature

Luxury interior product marketing brochure cover

Spiral Cellars SOHO brand ID

BACKGROUND

Spiral Cellars are a leading provider of luxury wine rooms, cellars and cabinets. They design, craft and install wine storage to suit all tastes. They required our luxury interior product marketing to help support their new Soho free-standing wine display cabinet launch.

Luxury interior product marketing Spiral Cellars cutout

Keylines cabinet for Spiral Cellars

Luxury interior product marketing Spiral Cellars multi-page

CONCEPT

Location, location, location. It was important to deliver beautiful interior settings in order for the new prototype to shine. Researching high-end interior design studio portfolios was followed by careful negotiation to obtain the rights to use indivual luxury room-sets. We shot the original isolated wine cabinet to the exact perspectives required to fit within these stunning interiors. A strong set of detail images helped support the luxury proposition that was created for this new luxury interior product.

Luxury interior product marketing for Spiral Cellars brochure spread

Spiral Cellars spread for print

Luxury interior product marketing for Spiral Cellars Photo detail

Luxury interior product marketing for Spiral Cellars photo detail of cabinet

PHOTOGRAPHY

Once image usage rights had been secured with interior designers, it was necessary to match the perspectives and shoot the prototype – before creating the complete room set. Post-production work and retouching produced final shots with impeccable clarity. See the images used on their website here.

Luxury interior product marketing for Spiral Cellars Soho brochure detail

Spiral Cellars spread no3

Spiral Cellars

KEY SERVICES

  • Luxury interior product marketing
  • Positioning
  • Design

DELIVERABLES

  • Product identity
  • Photography
  • Sales brochure

Luxury interior product marketing Spiral Cellars Soho free-standing wine display cabinet roomshot

Get in touch

Find out how we create effective brand experiences for luxury interior product. Give us a call, drop us an email or just pop by our studio.


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