Spiral Cellars
New Literature
![Luxury interior product marketing brochure cover](https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-05-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-05-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-05-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-05-lg-1024x683.jpg 1024w)
![Spiral Cellars SOHO brand ID](https://zekecreative.com/wp-content/uploads/2019/02/soho-logo.jpg 3600w, https://zekecreative.com/wp-content/uploads/2019/02/soho-logo-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/soho-logo-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/soho-logo-1024x683.jpg 1024w)
BACKGROUND
Spiral Cellars are a leading provider of luxury wine rooms, cellars and cabinets. They design, craft and install wine storage to suit all tastes. They required our luxury interior product marketing to help support their new Soho free-standing wine display cabinet launch.
![Spiral Cellars | Keyline illustration | Zeke Creative](https://zekecreative.com/wp-content/uploads/2019/01/image-soho-wine-cabinet-keylines-1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2019/01/image-soho-wine-cabinet-keylines-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/image-soho-wine-cabinet-keylines-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/image-soho-wine-cabinet-keylines.jpg 1500w)
![Luxury interior product marketing Spiral Cellars cutout](https://zekecreative.com/wp-content/uploads/2019/01/Spiral-Cellars-Cutout-cabintry-822x1024.jpg 822w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-Cellars-Cutout-cabintry-241x300.jpg 241w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-Cellars-Cutout-cabintry-768x956.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-Cellars-Cutout-cabintry-1233x1536.jpg 1233w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-Cellars-Cutout-cabintry.jpg 1500w)
![Luxury interior product marketing Spiral Cellars multi-page](https://zekecreative.com/wp-content/uploads/2019/01/Spiral-multi-layout-spreads.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-multi-layout-spreads-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-multi-layout-spreads-1024x684.jpg 1024w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-multi-layout-spreads-768x513.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-multi-layout-spreads-1536x1025.jpg 1536w, https://zekecreative.com/wp-content/uploads/2019/01/Spiral-multi-layout-spreads-2048x1367.jpg 2048w)
CONCEPT
Location, location, location. It was important to deliver beautiful interior settings in order for the new prototype to shine. Researching high-end interior design studio portfolios was followed by careful negotiation to obtain the rights to use indivual luxury room-sets. We shot the original isolated wine cabinet to the exact perspectives required to fit within these stunning interiors. A strong set of detail images helped support the luxury proposition that was created for this new luxury interior product.
![Luxury interior product marketing for Spiral Cellars brochure spread](https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-02-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-02-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-02-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-02-lg-1024x683.jpg 1024w)
![Spiral Cellars spread for print](https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-07-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-07-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-07-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-07-lg-1024x683.jpg 1024w)
![Luxury interior product marketing for Spiral Cellars Photo detail](https://zekecreative.com/wp-content/uploads/2019/02/grill-spiral-cellars.jpg 1200w, https://zekecreative.com/wp-content/uploads/2019/02/grill-spiral-cellars-150x150.jpg 150w, https://zekecreative.com/wp-content/uploads/2019/02/grill-spiral-cellars-300x300.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/grill-spiral-cellars-768x768.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/grill-spiral-cellars-1024x1024.jpg 1024w)
![Luxury interior product marketing for Spiral Cellars photo detail of cabinet](https://zekecreative.com/wp-content/uploads/2019/02/hinge-Spiral-Cellars.jpg 1200w, https://zekecreative.com/wp-content/uploads/2019/02/hinge-Spiral-Cellars-200x300.jpg 200w, https://zekecreative.com/wp-content/uploads/2019/02/hinge-Spiral-Cellars-768x1152.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/hinge-Spiral-Cellars-683x1024.jpg 683w)
PHOTOGRAPHY
Once image usage rights had been secured with interior designers, it was necessary to match the perspectives and shoot the prototype – before creating the complete room set. Post-production work and retouching produced final shots with impeccable clarity. See the images used on their website here.
![Luxury interior product marketing for Spiral Cellars Soho brochure detail](https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-04-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-04-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-04-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-04-lg-1024x683.jpg 1024w)
![Spiral Cellars spread no3 print](https://zekecreative.com/wp-content/uploads/2019/01/SpiralCellars-print-spread-product--1024x683.jpg 1024w, https://zekecreative.com/wp-content/uploads/2019/01/SpiralCellars-print-spread-product--300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/SpiralCellars-print-spread-product--768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/SpiralCellars-print-spread-product-.jpg 1500w)
![Spiral Cellars](https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-03-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-03-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-03-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/SpiralCellars-print-03-lg-1024x683.jpg 1024w)
KEY SERVICES
- Luxury interior product marketing
- Positioning
- Design
DELIVERABLES
- Product identity
- Photography
- Sales brochure
![Luxury interior product marketing Spiral Cellars Soho free-standing wine display cabinet roomshot](https://zekecreative.com/wp-content/uploads/2019/02/wide-sprial-cellars-roomshot.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/wide-sprial-cellars-roomshot-300x128.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/wide-sprial-cellars-roomshot-768x329.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/wide-sprial-cellars-roomshot-1024x438.jpg 1024w)
Get in touch
Find out how we create effective brand experiences for luxury interior product. Give us a call, drop us an email or just pop by our studio.