Spiral Cellars
New Literature
BACKGROUND
Spiral Cellars are a leading provider of luxury wine rooms, cellars and cabinets. They design, craft and install wine storage to suit all tastes. They required our luxury interior product marketing to help support their new Soho free-standing wine display cabinet launch.
CONCEPT
Location, location, location. It was important to deliver beautiful interior settings in order for the new prototype to shine. Researching high-end interior design studio portfolios was followed by careful negotiation to obtain the rights to use indivual luxury room-sets. We shot the original isolated wine cabinet to the exact perspectives required to fit within these stunning interiors. A strong set of detail images helped support the luxury proposition that was created for this new luxury interior product.
PHOTOGRAPHY
Once image usage rights had been secured with interior designers, it was necessary to match the perspectives and shoot the prototype – before creating the complete room set. Post-production work and retouching produced final shots with impeccable clarity. See the images used on their website here.
KEY SERVICES
- Luxury interior product marketing
- Positioning
- Design
DELIVERABLES
- Product identity
- Photography
- Sales brochure
Get in touch
Find out how we create effective brand experiences for luxury interior product. Give us a call, drop us an email or just pop by our studio.