David Harber
Brand Elevation
BACKGROUND
David Harber, reknown sculpture artist, creates beautiful hand crafted sculpture, water features and sundials for gardens and interiors. Sophie Harber invited us in to help take the brand and literature in a new direction.
The two existing large brochures were both appealing but heavy. They no longer enabled David Harber to define himself by his new position, and equally didn’t fully cater to the diverse client base and potential markets.
CONCEPT
The new positioning aimed to elevate David Harber from a maker of sundials and garden ornament, to that of sculpture artist. The literature was divided into three target project categories; Exteriors, Interiors and Big Spaces, creating a suite of brochures to communicate the essence of the David Harber studio and the man. The fourth brochure (that every new prospect received) was the Ethos brochure—a chance to understand the story and inspiration that fires David Harber’s own imagination as the creative force in his workshop.
KEY SERVICES
- Brand Strategy
- Positioning
- Brand Identity
- Art Direction
- Design
DELIVERABLES
- Corporate identity
- Photography
- Branded emails
- Invitations
- Sales brochures
- Press advertising
PHOTOGRAPHY
New photohgraphy was commission in and around the premises, focussing on the craftmanship, detail and process of the studio.
We created cohesive look, both in print and proposals for their online presence that would help the buying process, educate and inspire new clients. We developed templates for web and email marketing that expressed the new brand and identity in the digital space.
Get in touch
Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.