David Harber
Brand Elevation
![David Harber portrait photography | sculpture artist](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-03-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-03-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-03-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-03-lg-1024x683.jpg 1024w)
![David Harber ID | sculpture artist](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-brand-01-lg.png 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-brand-01-lg-300x200.png 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-brand-01-lg-768x512.png 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-brand-01-lg-1024x683.png 1024w)
BACKGROUND
David Harber, reknown sculpture artist, creates beautiful hand crafted sculpture, water features and sundials for gardens and interiors. Sophie Harber invited us in to help take the brand and literature in a new direction.
The two existing large brochures were both appealing but heavy. They no longer enabled David Harber to define himself by his new position, and equally didn’t fully cater to the diverse client base and potential markets.
![Gold leaf painting David Harber | sculpture artist](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-01.jpg 1500w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-01-216x300.jpg 216w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-01-768x1066.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-01-737x1024.jpg 737w)
![David Harber tools](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-04-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-04-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-04-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-04-lg-1024x683.jpg 1024w)
CONCEPT
The new positioning aimed to elevate David Harber from a maker of sundials and garden ornament, to that of sculpture artist. The literature was divided into three target project categories; Exteriors, Interiors and Big Spaces, creating a suite of brochures to communicate the essence of the David Harber studio and the man. The fourth brochure (that every new prospect received) was the Ethos brochure—a chance to understand the story and inspiration that fires David Harber’s own imagination as the creative force in his workshop.
![David Harber brochure author spread](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-09-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-09-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-09-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-09-lg-1024x683.jpg 1024w)
![David Harber brochure spread](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-10-lg.jpg 2800w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-10-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-10-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-10-lg-1024x683.jpg 1024w)
![Brochure spread from David Harber | sculpture artist](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-05-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-05-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-05-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-05-lg-1024x683.jpg 1024w)
![Spread from David Harber brochure | sculpture artist](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-08-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-08-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-08-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-08-lg-1024x683.jpg 1024w)
KEY SERVICES
- Brand Strategy
- Positioning
- Brand Identity
- Art Direction
- Design
DELIVERABLES
- Corporate identity
- Photography
- Branded emails
- Invitations
- Sales brochures
- Press advertising
![Brochure spread David Harber](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-06-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-06-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-06-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-06-lg-1024x683.jpg 1024w)
![The team in brochure spread | sculpture artist](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-07-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-07-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-07-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-print-07-lg-1024x683.jpg 1024w)
PHOTOGRAPHY
New photohgraphy was commission in and around the premises, focussing on the craftmanship, detail and process of the studio.
![David Harber photography](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-02.jpg 1500w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-02-216x300.jpg 216w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-02-768x1066.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-02-737x1024.jpg 737w)
We created cohesive look, both in print and proposals for their online presence that would help the buying process, educate and inspire new clients. We developed templates for web and email marketing that expressed the new brand and identity in the digital space.
![David Harber website proposal](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web3-ZekeCreative.jpg 1800w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web3-ZekeCreative-94x300.jpg 94w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web3-ZekeCreative-768x2459.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web3-ZekeCreative-320x1024.jpg 320w)
![David Harber website proposals](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web1-ZekeCreative.jpg 1800w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web1-ZekeCreative-205x300.jpg 205w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web1-ZekeCreative-768x1121.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web1-ZekeCreative-701x1024.jpg 701w)
![David harber website](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web2-ZekeCreative.jpg 1800w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web2-ZekeCreative-112x300.jpg 112w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web2-ZekeCreative-768x2052.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-web2-ZekeCreative-383x1024.jpg 383w)
![David Harber portrait photography | sculpture artist](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-02-md.jpg 1800w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-02-md-300x188.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-02-md-768x480.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-02-md-1024x640.jpg 1024w)
![David Harber craftsmanship](https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-01-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-01-lg-300x188.jpg 300w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-01-lg-768x480.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/09/DavidHarber-image-01-lg-1024x640.jpg 1024w)
Get in touch
Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.