Our Story | July 2019

Stuart Scott New identity revealed

Wayne McMaster

February 2014

Stuart Scott revealed his new identity after several months working with Zeke Creative after a brand review and refresh programme. "We needed to recognise the good work that had gone before, and refine and elevate the Stuart Scott brand, said Wayne McMaster. Our aim was to give Stuart a unique 'marque' and a set of guidelines for consistent use of the new brand image. The interlinking double 'S's are suggestive of weaved fabric, synonymous with many of his luxury upholstered lines which are equisitively tailored, whilst being both considered and 'constructed' reflecting sartorial elegance. The new brand image has been expressed across web and social media channels and work is underway on all printed collateral.

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