JAB photoshoot

Red Thread

New product launch

Jab rugs Interior product sales literature with Staffan Tollgärd cover and spread

Red Thread identity for Jab rugs Interior product sales literature

BACKGROUND

JAB Anstoetz and Staffan Tollgärd collaborated on a new rug collection, entitled Red Thread.

They came to us to establish their presence in the marketplace with a considered interior product sales literature piece.

“We were delighted the collaboration, all round. A real testimony to teamwork. The project won the Red Dot Design award and best in show at IMM Cologne that year. There was significant uptake of the product placed with retail accounts and over half of those retail accounts placed sample rug orders.”

Mike Constable Managing Director

Jab rugs Interior product sales literature photography

Jab rugs Interior product sales literature spread

Working collaboratively with Staffan Tollgärd’s studio we delivered on an exacting specifcation. It was important that the collaborative product brochure bore the hallmark of both companies. The interior product sales literature reflects both studio’s styles. The iterative process allowed for everyone to feel involved in the process. The results speak for themselves. The collection can be viewed on Jab Anstoetz Flooring website. Staffan has also documented the process of his creations on his own website.

Jab rugs Interior product sales literature centre spread with Staffan Tollgärd

Jab Fabric photoshoot

Jab rugs Interior product photography for sales literature with Staffan Tollgärd

JAB Fabric brochure spread detail

KEY SERVICES

  • Art Direction
  • Design

DELIVERABLES

  • Product identity
  • Product brochure

Jab rugs Interior product sales literature spread detail

JAB spread 2

Jab rugs Interior product sales literature

The team explored how each rug could tell the story of the artistry of JAB Anstoetz’s artisans, of the processes that make their rugs so creatively rich and valuable. At the same time they used the metaphor of change and of revelation as a vehicle for these techniques. Read more about the Red Thread Ethos

Jab rugs Interior product sales literature with Staffan Tollgärd

Get in touch

Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.


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