Red Thread
New product launch
![Jab rugs Interior product sales literature with Staffan Tollgärd cover and spread](https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-06-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-06-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-06-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-06-lg-1024x683.jpg 1024w)
![Red Thread identity for Jab rugs Interior product sales literature](https://zekecreative.com/wp-content/uploads/2019/01/Jab-brand-01-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-brand-01-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-brand-01-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-brand-01-lg-1024x683.jpg 1024w)
BACKGROUND
JAB Anstoetz and Staffan Tollgärd collaborated on a new rug collection, entitled Red Thread.
They came to us to establish their presence in the marketplace with a considered interior product sales literature piece.
“We were delighted the collaboration, all round. A real testimony to teamwork. The project won the Red Dot Design award and best in show at IMM Cologne that year. There was significant uptake of the product placed with retail accounts and over half of those retail accounts placed sample rug orders.”
Mike Constable Managing Director
![Jab rugs Interior product sales literature photography](https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-05-sm.jpg 900w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-05-sm-197x300.jpg 197w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-05-sm-768x1168.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-05-sm-673x1024.jpg 673w)
![Jab rugs Interior product sales literature spread](https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-02-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-02-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-02-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-02-lg-1024x683.jpg 1024w)
Working collaboratively with Staffan Tollgärd’s studio we delivered on an exacting specifcation. It was important that the collaborative product brochure bore the hallmark of both companies. The interior product sales literature reflects both studio’s styles. The iterative process allowed for everyone to feel involved in the process. The results speak for themselves. The collection can be viewed on Jab Anstoetz Flooring website. Staffan has also documented the process of his creations on his own website.
![Jab rugs Interior product sales literature centre spread with Staffan Tollgärd](https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-01-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-01-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-01-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-01-lg-1024x683.jpg 1024w)
![Jab Fabric photoshoot](https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-04-sm.jpg 900w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-04-sm-197x300.jpg 197w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-04-sm-768x1168.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-04-sm-673x1024.jpg 673w)
![Jab rugs Interior product photography for sales literature with Staffan Tollgärd](https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-07-sm.jpg 900w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-07-sm-197x300.jpg 197w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-07-sm-768x1168.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-07-sm-673x1024.jpg 673w)
![JAB Fabric brochure spread detail](https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-04-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-04-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-04-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-04-lg-1024x683.jpg 1024w)
KEY SERVICES
- Art Direction
- Design
DELIVERABLES
- Product identity
- Product brochure
![Jab rugs Interior product sales literature spread detail](https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-01-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-01-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-01-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-01-lg-1024x683.jpg 1024w)
![](https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-08-sm.jpg 900w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-08-sm-197x300.jpg 197w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-08-sm-768x1168.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-08-sm-673x1024.jpg 673w)
![JAB spread 2](https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-03-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-03-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-03-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-03-lg-1024x683.jpg 1024w)
![Jab rugs Interior product sales literature](https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-05-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-05-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-05-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-print-05-lg-1024x683.jpg 1024w)
![Jab rugs Interior product sales literature with Staffan Tollgärd](https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-03-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-03-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-03-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/01/Jab-image-03-lg-1024x683.jpg 1024w)
Get in touch
Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.