Illuminati Lighting
Brand Elevation
BACKGROUND
Illuminati Lighting is an international luxury lighting manufacturer, who work on both high-end bespoke projects and provide wholesale high-specification products to select retailers.
With a UK design and sales team they were looking for a new marketing partner. Keen to refresh the offer to UK clients and retailers, Illuminati wanted to halt the ‘race to the bottom’ factor which prevailed among online retailers. Their current website was not performing well and was not responsive on mobile devices and did not cover their extensive product catalogue. They enlisted our brand marketing expertise, for a strategic review and brand elevation.
“We commissioned recognised industry specialists Zeke Creative to help establish our new position We knew that there was a lot of talent amongst the team and they always came up with the goods. They are an invaluable business partner. Their strategy demonstrates they ‘get’ us.”
Paul Carter Director
We created a cohesive look, both in print and online that would help the buying process, reassuring new clients and retail customers and delivering greater credibility. We built a comprehensive website for the lighting company, that has enabled a greater level of enquiries and follow-on sales – all helping to strengthen their position as a leading luxury lighting company.
A dedicated trackable cookie system was deployed to allow Bricks-&-Mortar showrooms to stock and sell Illuminati products and for both parties to achieve the premium price pointed appropriate to Illuminati products.
KEY SERVICES
- Brand Strategy
- Messaging
- Design
DELIVERABLES
- Responsive website
- E-commerce and Portal
- Sales brochure
RESULTS
- much more attractive offer to prospects
- confidence to approach higher level of retail chains
- elevated our brand
- easier to find and navigate products
- the portal has revolutionised our business
- band partners now receive a higher level of service
- abilty to constantly update our product range
Get in touch
Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.