John Lewis of Hungerford – Brand Essence from Zeke Creative on Vimeo.

The concept of belonging is crucial in defining who we are. For John Lewis of Hungerford ‘belonging begins at home’ and they have over 40 years experience to prove that when they blend their special approach with great design something magical happens. The result is invariably a space that exudes conviviality and togetherness, ignites a passion or transforms an ordinary room into a family hub.

Zeke worked closely with the executive team to define an overall 'story' for the business and a key outcome was two core messages:

• JLoH pride themselves on helping people choose a kitchen to fit around their world

• JLoH will inspire people to create that place in which they can truly belong