Zekebits | Blog
Heavenly Virtues of Good Design
27 June 2013
Heavenly virtues appear in good design, these are the polar opposites of the known Seven Deadly Sins. Read more >
The Luxury Value of Collaboration
24 March 2013
The best luxury brand co-creation enable two companies to produce something one could never have made without the other and thereby adding considerable value to both and the consumer. Read more >
The Luxury Value of Provenance
14 March 2013
Authentic home interior brands can develop a provenance-based brand story in the premium and luxury home interest sectors. Read more >
Elephant and Luxury brand workshops
17 January 2013
In the story of the blind men and the elephant, the protagonists each discover some element of the majestic animal and draw conclusions about its nature without understanding the bigger picture. Read more >
A Reason for Being
11 January 2013
Purpose is the deepest or highest expression of a brand, drawing on the ‘why’ to determine the reason for being in the world. Read more >
8 Facets in understanding consumer behaviour online
15 November 2012
According to a study from Google, 90% of people move between multiple screens to accomplish tasks. Read more >
The Diderot Effect and the Affluent Consumer
2 November 2012
The Diderot effect drives the “upward creep of desire” towards the acquisition of more and more consumer goods. Even in tougher economic times, it’s a powerful inducement towards more affluent lifestyles. Read more >
What's in a name
18 October 2012
The right name distinguishes you from your comeptition, creates and emotional connection with your audience and helps build desire into the brand… Read more >
Understanding the Halo Effect
21 September 2012
One consumer trait that we can leverage to our advantage, but be mindful of, is the understanding of the Halo Effect, first coined by Edward Thorndike in the 1920s. Read more >