Bater & Co
Brand Elevation
![Brand marketing for Bater & Co new cabinetmaker photography](https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-02-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-02-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-02-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-02-lg-1024x683.jpg 1024w)
![Brand Marketing for cabinetmanker Bater & Co business cards](https://zekecreative.com/wp-content/uploads/2019/02/Bater-bizcard-02-md.jpg 1800w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-bizcard-02-md-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-bizcard-02-md-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-bizcard-02-md-1024x683.jpg 1024w)
BACKGROUND
Bater & Co are high-end kitchen specialists and cabinetmakers. They design and build high quality luxury kitchens and whole-house cabinetry for high-end homes. Bater & Co approached us for luxury brand marketing. At the the time they needed a new name too. They needed stationery and a new marketing brochure to support their sales strategy.
CONCEPT
The new name took the original founders’ name; providing provenance and an authentic story for the business. It was important to highlight the age of the company and the generations of family members involved. We created a monogram as part of the brand identity.
![Luxury Brand marketing for cabinetmaker Bater & Co brochure spread](https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-03-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-03-lg-300x188.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-03-lg-768x480.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-03-lg-1024x640.jpg 1024w)
![Bater & Co typography brand marketing](https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-01-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-01-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-01-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-01-lg-1024x683.jpg 1024w)
![Bater Brand Guidelines 4](https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-04-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-04-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-04-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-04-lg-1024x683.jpg 1024w)
DETAILING
Cabintetry requires accuracy and detailing. We made sure the assets created would be used correctly and consistently – all creative work was underpinned with detailed brand guidelines.
![Bater & Co brand identity guidelines](https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-02-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-02-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-02-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-02-lg-1024x683.jpg 1024w)
![Bater letterhead](https://zekecreative.com/wp-content/uploads/2019/02/BaterCo-letterhead-1.jpg 1500w, https://zekecreative.com/wp-content/uploads/2019/02/BaterCo-letterhead-1-212x300.jpg 212w, https://zekecreative.com/wp-content/uploads/2019/02/BaterCo-letterhead-1-768x1086.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/BaterCo-letterhead-1-724x1024.jpg 724w)
DEVELOPMENT
For their anniversary year we devised a unique roundel to celebrate the age of the company. This supported the client’s luxury brand marketing plan including a series of celebratory events throughout the septuagenarian year.
![Bater Anniversary logo](https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-03-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-03-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-03-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-brand-03-lg-1024x683.jpg 1024w)
![Bater & Co Luxury cabinetmaker Interior detail](https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-04-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-04-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-04-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-04-lg-1024x683.jpg 1024w)
![Brochure Bater inside and cover](https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-04-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-04-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-04-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-04-lg-1024x683.jpg 1024w)
![Bater & Co brochure inside cover bluxury brand marketing](https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-07-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-07-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-07-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-07-lg-1024x683.jpg 1024w)
![Bater & Co](https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-02-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-02-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-02-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-02-lg-1024x683.jpg 1024w)
![Bater brochure spread detail luxury brand marketing](https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-05-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-05-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-05-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-print-05-lg-1024x683.jpg 1024w)
![Bater & Co](https://zekecreative.com/wp-content/uploads/2019/02/Bater-web-desktop-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-web-desktop-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-web-desktop-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-web-desktop-lg-1024x683.jpg 1024w)
PHOTOGRAPHY
We worked with our in-house photographer to document not only the finished high-end kitchen images but also the processes involved in the workshop too. As a result Bater & Co have beautiful images to communicate their story and service.
![Workshop Bater image](https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-05-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-05-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-05-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-05-lg-1024x683.jpg 1024w)
![Bater workshop detail brand and marketing](https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-06-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-06-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-06-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-06-lg-1024x683.jpg 1024w)
![Bater photo detail](https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-07-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-07-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-07-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-07-lg-1024x683.jpg 1024w)
![Bater photography workshop luxury branding](https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-08-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-08-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-08-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-08-lg-1024x683.jpg 1024w)
KEY SERVICES
- Positioning
- Design
DELIVERABLES
- Product identity
- Photography
- Sales brochure
![Bater & Co photography luxury brand marketing](https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-09-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-09-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-09-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Bater-image-09-lg-1024x683.jpg 1024w)
Get in touch
Find out how we create effective brand experiences and communicate your craft for the interiors sector. Give us a call, drop us an email or just pop by our studio.