Bater & Co
Brand Elevation
BACKGROUND
Bater & Co are high-end kitchen specialists and cabinetmakers. They design and build high quality luxury kitchens and whole-house cabinetry for high-end homes. Bater & Co approached us for luxury brand marketing. At the the time they needed a new name too. They needed stationery and a new marketing brochure to support their sales strategy.
CONCEPT
The new name took the original founders’ name; providing provenance and an authentic story for the business. It was important to highlight the age of the company and the generations of family members involved. We created a monogram as part of the brand identity.
DETAILING
Cabintetry requires accuracy and detailing. We made sure the assets created would be used correctly and consistently – all creative work was underpinned with detailed brand guidelines.
DEVELOPMENT
For their anniversary year we devised a unique roundel to celebrate the age of the company. This supported the client’s luxury brand marketing plan including a series of celebratory events throughout the septuagenarian year.
PHOTOGRAPHY
We worked with our in-house photographer to document not only the finished high-end kitchen images but also the processes involved in the workshop too. As a result Bater & Co have beautiful images to communicate their story and service.
KEY SERVICES
- Positioning
- Design
DELIVERABLES
- Product identity
- Photography
- Sales brochure
Get in touch
Find out how we create effective brand experiences and communicate your craft for the interiors sector. Give us a call, drop us an email or just pop by our studio.