Alfie & George
Brand Activation
![Alfie and George characters](https://zekecreative.com/wp-content/uploads/2019/02/AlfieGeorge-characters.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/AlfieGeorge-characters-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/AlfieGeorge-characters-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/AlfieGeorge-characters-1024x683.jpg 1024w)
![Alfie & George logotype](https://zekecreative.com/wp-content/uploads/2019/02/AlfieGeorge-Brand-01-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/AlfieGeorge-Brand-01-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/AlfieGeorge-Brand-01-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/AlfieGeorge-Brand-01-lg-1024x683.jpg 1024w)
BACKGROUND
Alfie & George supplies fully primed off the peg kitchen cabinetry, made to order.
A new enterprise from existing bespoke Norfolk kitchen makers. They came to use to help create their brand from the ground up and help launch their ecommerce kitchen business.
![ALfie & George](https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-01-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-01-lg-300x169.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-01-lg-768x432.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-01-lg-1024x576.jpg 1024w)
![Alfie and George statements](https://zekecreative.com/wp-content/uploads/2019/02/Alfie-brand-02-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-brand-02-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-brand-02-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-brand-02-lg-1024x683.jpg 1024w)
![Alfie and George personalities](https://zekecreative.com/wp-content/uploads/2019/02/Alfie-brand-01-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-brand-01-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-brand-01-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-brand-01-lg-1024x683.jpg 1024w)
CONCEPT
Taking our lead from our client’s family history, we crafted a unique online brand that puts personality back into the kitchen sector. Offering beautiful off-the-peg products, we set about crafting a visual language that celebrated the tradition of traditional old-fashioned values and craftmanship.
![Alfie and George website design](https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-03-md.gif)
![Mobile web design for Alfie and George](https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-03-md.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-03-md-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-03-md-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-03-md-1024x683.jpg 1024w)
KEY SERVICES
- Strategy
- Branding
- Positioning
- Web Design
DELIVERABLES
- Corporate identity
- Photography
- Ecommerce website
![Alfie and George website design layouts](https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-01-md.jpg 1560w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-01-md-285x300.jpg 285w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-01-md-768x807.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-web-01-md-974x1024.jpg 974w)
![Alfie and George kitchen](https://zekecreative.com/wp-content/uploads/2018/12/AG-portrait-1.jpg 1728w, https://zekecreative.com/wp-content/uploads/2018/12/AG-portrait-1-197x300.jpg 197w, https://zekecreative.com/wp-content/uploads/2018/12/AG-portrait-1-768x1168.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/12/AG-portrait-1-673x1024.jpg 673w)
![Alfie and George kitchen shot](https://zekecreative.com/wp-content/uploads/2018/12/AG-portrait-2.jpg 1728w, https://zekecreative.com/wp-content/uploads/2018/12/AG-portrait-2-197x300.jpg 197w, https://zekecreative.com/wp-content/uploads/2018/12/AG-portrait-2-768x1168.jpg 768w, https://zekecreative.com/wp-content/uploads/2018/12/AG-portrait-2-673x1024.jpg 673w)
![Alfie and George product](https://zekecreative.com/wp-content/uploads/2019/02/Alfie-image-02-lg.jpg 2560w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-image-02-lg-300x200.jpg 300w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-image-02-lg-768x512.jpg 768w, https://zekecreative.com/wp-content/uploads/2019/02/Alfie-image-02-lg-1024x683.jpg 1024w)
Get in touch
Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.