ABOUT

Our story, values, process and people

Zeke Creative is immersed in the interiors, property and built environment sectors. We have one purpose—to create desire and two principles behind everything we do—ELEVATE a brand’s position and perception or AMPLIFY its voice and message. For some clients, we do both.

FOUNDING PARTNERS

Stephen Fenton BA(Hons) MCSD™

Intuitive and visionary Managing Director

Proud of working hard to deliver a healthy return on his clients’ marketing investments, Stephen relishes any opportunity to help organisations harness what makes them unique and improve their bottom lines. His professional career spans more than 20 years advising both private and public sector organisations on marketing and brand management. Before Zeke was conceived he ran Domain Associates and prior to 1997 was the Design Director of Counterpoint. At all times he brings fresh thinking and total dedication to perfectly executed results. After degree graduation he stayed in the Bristol area, married and is now the father of three. He has been the Chair of two youth/community charities in the city, reaffirming his commitment to the big society!

Wayne McMaster BA(Hons) MCSD™

Insightful and pragmatic Creative Director

Analytical by nature and inspired by the creative world, our Creative Director is committed to helping brands and individuals to discover meaning, value and purpose through original thinking, thorough research and great design, with a proven ability to translate strategies and plans into action and a commitment to deliver results. Prior to founding Zeke Creative, he graduated with a 2:1 from the University of Northumbria at Newcastle, experienced agency life in London at Agenda Design Associates and then the brand agency Smith&Milton before successfuly running studiohope, a design agency in Bath. Married with three children, a horticulturalist and creative maker. He understands that success is founded on good relationships and design should be an enjoyable process for all involved.

OUR STORY

An independent brand marketing studio based in Bristol, faithfully pursuing excellence since 2012.

Our paths first crossed in 2005 when we started to collaborate on creative projects while we were both running our own respective agencies. We shared a common set of values and found the relationship fruitful on many levels, the time wasn’t right to merge. Seven years later, we find ourselves with a new name, a fresh colour pallete, but the same intentions and desire to work together. And our name? Zeke: short for Ezekiel—Old Testament prophet.

OUR VALUES

Our core values never change, Zekers are brave enough to ask the challenging questions; drawn to elegance; inspired by simplicity; and in all our dealings inside and outside the business there is truth. Put simple it’s the best approach.

OUR PROCESS

We have a simple three-stage approach when working with our clients.

1

DISCOVER/ORGANISATIONAL LEVEL

Strategy without knowledge is not strategy, it’s guesswork, so this is how we come to understand exactly what is needed and reveal the opportunities (or challenges) to be faced. We’ll work together to develop the big idea and the feelings that you want people to associate with your high-end brand—your positioning and personality.

2

DEFINE/IDENTITY LEVEL

With any architecture, interior, design or property business we’re at our best when we help build from the ground up, from tone of voice, look, feel and message. We’ll carefully craft your name, tagline, key messages, elevator pitch, and visual identity—including advice on how to use colour, type, and photography to communicate.

3

DO/EXPERIENTIAL LEVEL

We put your brand into action. We can build your presence online, in person, in print, and beyond, using your strategy and identity to guide our work. We can rethink and redesign your website and email templates, or get you online for the first time, develop brochures and other materials, telling your story both visually and verbally to both buyers and specifiers.

View our portfolio of Works ⟶

CURRENT AND PAST CLIENTS

John Lewis of Hungerford “It helps us to position our brand exactly where we want to be in the market. It allows us strategically to be able to create the right USPs for our brand. It speaks of luxury, class and good taste. It captures the real essence of the brand – and is just what we were trying to achieve.”

Kiran Noonan – Managing Director

Sheridan Bedding “Managing the operational complexities of a niche brand in the UK with massively strong roots in Australia is not a job for the faint-hearted. The team have worked closely with us to do so sensitively for several years. Following their help and creative guidance we have succeeded in appealing to the eccentricities of the luxury market in this country whilst keeping our colleagues down under happy.”

Justin Jefferson – Operations Director

BLUM UK “Zeke helped Blum UK hit its target of 200 ‘landmark’ retailers for our Space Tower roll-out across the country. Their creative interpretation allowed us to build a campaign with real mileage across print and social media, and achieve traction among trade specifiers. Ultimately it comes down to the fact that directors at Zeke ‘get us’ and quickly understand how best to convey the benefit of our product innovations.”

David Sanders – Marketing Director

Bath Kitchen Company “We really embraced the inclusive brand workshops which allowed our values and vocabulary to truly reflect our business. The new visual identity was universally accepted and the fresh engaging branding has instilled pride and confidence in our team. We feel that the work will benefit Bath Kitchen Company in communicating who we are and will underpin our marketing strategy in a competitive market.”

James Horsfall – Director

Stuart Scott Furniture “Zeke Creative have been instrumental in developing our brand, taking it to the next level, with a detailed yet holistic approach, including very practical support for e-marketing and internal company templates. They were both insightful and pragmatic in their understanding of what we can achieve in the short and long term.”

Stuart Scott – Director

JJO “Zeke Creative expertly controlled the whole process, extracting the brief, creating the idea, managing the photo shoot and personally taking control of the case studies. The finished brochure looks quite superb and I have had nothing other than praise for your work within our organisation, thus far.”

John Pollitt – Sales & Marketing Director

Bath Kitchen Company | Zeke Creative client

Decca Furniture Europe | Zeke Creative client

Hurlingham The Bath Company | Zeke Creative client

Illuminati lighting | Zeke Creative client

Inspired Interiors | Zeke Creative client

John Lewis of Hungerford | Zeke Creative client

Mercia Kitchens and Bathroom | Zeke Creative client

Twyford Bathrooms | Zeke Creative client

Let’s arrange a chemistry meeting…

If you think we could be the right fit for you, let’s meet and discover more, we’d love to hear about your brand and its challenges.