Zekebits | Blog
5 ways High-end interior brands can be Brave
30 November 2015
Running a high-end interiors business takes courage. Here we share some thoughts about the concept of Bravery; one of our very own values. Read more >
High-end interiors should focus on ethos and story
23 November 2015
Content strategy is not your brand story. It cannot replace the ethos and the defining point of view of your brand as an high-end interiors should discover. Read more >
5 Wordpress Risks for high-end Interior brands
12 November 2015
If your business is reliant on your website, particularly for income, you should think carefully about basing that on free open-source software. Read more >
5 actions for building a personal Brand
29 October 2015
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about yourself Read more >
10 points to prove the brochure isn't dead
15 October 2015
Print is not dead, we revel in the joy of print Read more >
Goals for editing and proofreading
8 October 2015
How to avoid the smallest errors (misspelling a name, transposing digits in a telephone number) — and ultimately damage your brand with proofreading and editing Read more >
Luxury & Craftsmanship Videos Pt VII
25 September 2015
This is our seventh in the series as we look to highlight the high-end craftsmanship-led film-making Read more >
7 Digital marketing tips for high-end interior brands
18 September 2015
In a bid to help high-end interior brands, who are looking to explore the potential of online sales, we highlight seven key areas for consideration: Read more >
5 Questions to ask high-end customers & specifiers
11 September 2015
What do customers really think of your high-end interior brand? Read more >
Marketing to specifiers
4 September 2015
Up to 90% of marketing to specifiers goes straight into recycling, not even read… so how can we avoid that? Read more >
Is the grass greener on the other side?
27 August 2015
Is the grass greener on the other side for high end interior brands? Read more >
Paid presentations not free pitches
13 August 2015
We continue to be brave and principled and challenge bad practice, saying 'No' to free creative pitches. Read more >
How to sound as luxury as you look
6 August 2015
It’s no good getting ‘all dressed up’ if you ruin it the moment you speak. For luxury brands, getting your tone of voice right cultivates an impression of exclusivity and mystique. Get it wrong and you can easily devalue your brand. Read more >
404 pages help high-end interiors brands improve SEO
23 July 2015
See how considering 404 page design and language can improve user experience, customer loyalty and SEO. Read more >
Keywords can help improve high-end interior brand content
23 July 2015
Discover words that visitors are actually searching for to drive your content marketing Read more >
Search can help improve high-end interior brand content
23 July 2015
Harnessing Google Analytics to understand what your visitors and customers are searching for helps improve content Read more >
Landing pages or Microsites for high-end interior brands?
23 July 2015
Understand the differences and benefits of landing pages and microsites for highend product brands Read more >
How can high-end interior brands create high-impact adverts
18 June 2015
Ten pointers to creating high-impact advertisements Read more >
Should high-end interior brands have homepage carousels?
11 June 2015
The problem with carousels (whether auto-scrolling or not) is that it's very easy for content to be missed by the user. Read more >
Strategy Sessions: How to do SEO, the simple version for high-end interior brands
4 June 2015
In keeping with one of our values—Simplicity we have a two-step SEO strategy we advise client on for on-page SEO basics Read more >
High-end Interior Brands can make YouTube work for them
26 May 2015
High-end interior brands should not compromise their values or purpose to find an audience on YouTube. Read more >
Luxury & Craftsmanship Videos Pt VI
24 May 2015
Filmwork helps to tell brand stories by capturing the essence of process and values such as craftsmanship–one of the values of luxury. Read more >
Print as an effective medium for high-end Interior Brands
7 May 2015
Today, print advertising is still a relevant tool for luxury brands since the visual experience is a large part of their marketing. Read more >
6 High-end Interior Brands website frequent refreshes
24 April 2015
Discovering the change in fashions and designs of a select set of high-end Interior brands' websites over the years. Read more >
Should high-end interiors websites be redesigned or realigned?
17 April 2015
Incremental changes to design vs radical redesign Read more >
Design as Showcase or Process
10 April 2015
“Show me your best stuff. Assure me that you can create something that will make the right first impression.” Read more >
The feel good taste of luxury
31 March 2015
With the biggest 'choc fest' weekend on the calendar approaching we delve into the edible nature of luxury to see if there are any useful and topical insights we can glean. Read more >
5 best practises for high-end interior brands emailing purchased lists
31 March 2015
Purchasing an email list is a smart, completely respectable thing to do, with the right strategy in place: it’s not casting a wider net — it’s about casting a deeper one. Read more >
How long does a high-end interiors website last?
17 March 2015
We expect the typical website of a high-end interiors or lifestyle brand to last three to five years. Read more >
4 SEO practises that work today for high-end interior brands
26 February 2015
It's important to make sure you're keeping pace with the trends and changes, evolving along with the search engines and constantly reviewing. Read more >
4 SEO practises that used to work for high-end interior brands
20 February 2015
In the past there was a focus on just keywords and link farms, back in the beginning things seemed alot simpler for high-end interior brand search engine optimisation. Read more >
Squarespace and the high-end brand
13 February 2015
As a communication agency who are agnostic to the communication channels we operate across, we decided to take a look at ths new kid on the block. Read more >
The Luxury Value of Belief
5 February 2015
High-end interior brands should be passion brands–investing in their beliefs, creating a very focused experience to the right customers. Read more >
High-end interior marketing trends for 2015
15 January 2015
Looking forward to 2015 we highlight the marketing trends that will influence the high-end interiors sector. Read more >
Marketing for mutual benefit
9 January 2015
How can clients reach wider audiences, enhance their influence among new prospects and increase that all important extra footfall? Sometimes the answer comes in the form of promotional collaborations. Read more >
Romantic Intentions – Book Review Part 1
5 January 2015
In their book Brand Romance Yasushi Kusume and Neil Gridley draw close parallels between brands searching for affection and the path of true human love. Read more >
The ultimate in luxury festive tableware
1 January 2015
Forget flimsy paper hats, thimbles and cheesy jokes. Read more >
Shop 'til the needles drop
31 December 2014
With all the hype of Black Friday and Cyber Monday we review what has happened off and on the high street. Read more >
High-end B2B use Brand as Business Asset
30 December 2014
In any high-end interiors company your brand is a vital business asset. Read more >
High-end Interior B2B Brand Strategy
24 November 2014
Ensuring the brand is the DNA for all decision-making is what really drives market-changing businesses. Read more >
Outlooking Part 4 – Chocolate
21 November 2014
What can high-end interior brands learn from chocolate brands marketing & communication tactics. Read more >
Emotive vs rational marketing messages in high-end interior B2B
14 November 2014
You might assume that in the world of business-to-business marketing, emotion has little part to play. Read more >
Branding creates desire for High-end Interior Businesses
7 November 2014
Without understating it, branding is a relatively simple concept, but often overlooked and widely misunderstood. Read more >
Interior photography for high-end interior brands
30 October 2014
A brand’s photography is key to its success, as it allows a company to differentiate itself from competitors, connect with its consumers and build brand equity. Read more >
Brand consistency for high-end interior brands
23 October 2014
We found that just 22% firms were extremely consistent visually across all their media channels with the Top 100 of our Social Brand Strength Report. Read more >
Luxury & Craftsmanship Video Pt V
9 October 2014
Video and film offer a sublime channel through which to communicate the luxury values of craftsmanship, for high end interior brands. Read more >
Tone of Voice PT1
29 September 2014
There’s a simple philosophy in branding, that a good brand is just like a trustworthy person. The way it speaks is completely harmonious with the way it looks – you develop a holistic and entirely consistent personality that the target market will relate to, believe in and, most importantly, desire. Read more >
IP for High-End Interiors
22 September 2014
Are you really aware of just how many aspects of your business can be protected or are you one of the many businesses that are too busy creating intellectual property to ensure it is sufficiently protected? Read more >
Print Marketing the IKEA way with bookbook
4 September 2014
Ikea launch their 2015 Catalogue through Singapore in the manner usually reserved for much-anticipated tech devices, but true to one of their brand values – with fun at its heart. Read more >
Four facets for High-End Interior Brands email success
26 August 2014
Direct marketing via email is an ideal communication method for high-end interior brands that rely on their websites for much of their business. Read more >
Content and the Buying Cycle for High-End Interior Brand purchasers
7 August 2014
Understanding who is likely to be using your site and how, is critical to structuring the kind of content and responses you want to elicit from your web visitors. Read more >
13 of the Best High-End Interior & Design Trade Exhibitions
24 July 2014
Plan now for the Autumn and next year's season of high-end Interior and contemporary exhibtions around the UK and Internationally. Read more >
9 Extraordinary exhibition stands from High-End Interior brands
17 July 2014
Innovative exhibition platforms create impact, potentially drive impressive results and leave a lasting impression. Read more >
Pre-exhibition promotion for High-End Interior Brands
10 July 2014
Interior designers and high-end specifiers generally plan their trade show time in advance, so provide them with plenty to whet their appetite pre-show. Read more >
23 KPIs to help measure ROI for High-End Interior Brand exhibitors
4 July 2014
Measuring the return on investment at an exhibition (ROI) should always necessary part of the selection process in evaluating which shows produce the greatest return for your High-end Interiors Brand. Read more >
Six good reasons for High-End Interior Brands to exhibit
27 June 2014
Events offer high-end interior brands true 'permission' marketing, unlike the 'interruptive' alternatives. Read more >
Media channels change control for High-End Interior Brands
19 June 2014
The essence of your brand should always remain the same, but today’s choice of media channels will either allow you more or less control over your message. Read more >
Are your High-End Interior Brand employees engaged?
12 June 2014
Core values show the essence of your company and are the foundation of your business's identity. But do your employees know your values, are they demonstrating them? Read more >
5 Tips for Integrated High-End Interior Campaigns
6 June 2014
Understand the steps to take with a multi-agency integrated camping for high-end interior brands. Read more >
How do you define your digital marketing strategy?
1 June 2014
Common practice is to definine a marketing strategy based on specific goals, targets, a budget and timeframe. Read more >
Memories of Experience influence consumer behaviour
15 May 2014
The experience of luxury is not created by the features of a product - but by the emotions it evokes in the mind of the consumer. Read more >
Outlooking Part 3 – Food
8 May 2014
What can high-end home interior brands learn from The Food Industry. Read more >
Building brand strength for High-End Interior Brands
2 May 2014
Any obsession with image tends to attach greater importance to appearance than to inner reality. Read more >
Best Responsive Flat designed websites for High-End Interior Brands
24 April 2014
The flat design trend, which opposes all of these 'artificial' design techniques, in favour of a more simplified, classically digital aesthetic is shown in practise across ten high-end interior brands. Read more >
5 Database disasters High-End Interiors Brands should avoid
10 April 2014
Can good data deliver a better customer experience? Read more >
Know your channels: Keep them close to get closer to your High-End home consumers
3 April 2014
Smart interior brands are working with and through their dealers and designers to get closer to their consumers
Read more >
Facebook offers new features for High-End Interior Brand marketing
31 March 2014
It’s important for high-end interior brands to consider the new Facebook tools to have a chance to build stronger relationships with customers and gain new prospects. Read more >
How emotions evolve in the Premium Home Brand purchase process
13 March 2014
Understanding how the consumer's emotions evolve during the purchase process can make a good brand a great brand. Read more >
Short Term Gains vs Brand Damage for High-End Home Brands
6 March 2014
Can discounting damage high-end home brand's brand equity Read more >
No to Free Pitching
27 February 2014
As members of the DBA we have signed up to practise of not entering into free creative pitches. Read more >
Luxury & Craftmanship Videos Pt IV
26 February 2014
This is the fourth in our series as we look to highlight other creative lifestyle brands short films and videos Read more >
Content Guide for Luxury & Premium Home Brands
20 February 2014
How can content help your brand achieve its objectives. What role can content play as part of your marketing mix? Read more >
The Luxury Value of Storytelling
13 February 2014
The best way to talk about a premium interior brand's essence is by telling a story.
Read more >
Understanding the Endowment Effect
6 February 2014
When we own something, we tend to value it more highly than an identical thing we don't own. Read more >
The Luxury Value in Simplicity
30 January 2014
Less will definitely be more as Simplicity influences high-end interior brands.
Outlooking Part 2 – Top Car Brands
12 December 2013
What can Premium home interior brands learn from leading Car brands'. Read more >
Sell your ideas or your story, but not your product
5 December 2013
Ideas change everything Read more >
Luxury & Craftsmanship Videos Pt III
13 September 2013
This is the third in our series as we look to highlight the premium homes and interior brands Read more >
Augmented Reality for Interiors
5 September 2013
Augemented Reality can be a gamechanger for the furniture industry. Read more >
Outlooking Part 1 – Luxury Fashion
30 August 2013
What can Premium home interior brands learn from the luxury Fashion brands marketing & communication tactics. Read more >
Valuing Desire: Motivating our Actions
23 August 2013
The true source of our actions are lead not by our heads but through our hearts: its all about desires. Read more >
The Three Persuaders
25 July 2013
Premium home interior brands can learn from Aristotle and deploy his three great persuaders in communication. Read more >
The Luxury Value of Taglines
19 July 2013
Descriptors talk about the 'WHAT', whereas taglines talk about the 'HOW' or more importantly the 'WHY'. A tagline should be a small set of words that express, encapsulate, articulate or otherwise allude to a brand’s difference and essence. Read more >
Heavenly Virtues of Good Design
27 June 2013
Heavenly virtues appear in good design, these are the polar opposites of the known Seven Deadly Sins. Read more >
Luxury & Craftsmanship Videos Pt II
14 June 2013
Video offers is a beautifully crafted instrument to develop the narrative and purpose for premium and luxury home interior brand stories. Read more >
LinkedIn blueprint for Interior businesses
7 June 2013
LinkedIn provides the premium and luxury interiors brand companies the ability to connect and generate sales leads Read more >
Brand Storytelling through 12 archetypes
31 May 2013
An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth’ Read more >
Three Steps to Brand Storytelling
17 May 2013
Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the purpose of WHY the brand exists and who benefits from its existence. Read more >
3 Traits of iconic home brands
10 May 2013
What distinguishes iconic brands from the rest of the pack, and what can home-interest brands learn from them? Read more >
Pinterest blueprint for Interior businesses
26 April 2013
Pinterest’s has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content – Forbes Read more >
Communicating the Value of Luxury
18 April 2013
With consumers cautious about spending on luxury items, what are marketers of premium and luxury home brands to do? Read more >
The Luxury Value of Collaboration
24 March 2013
The best luxury brand co-creation enable two companies to produce something one could never have made without the other and thereby adding considerable value to both and the consumer. Read more >
The Luxury Value of Provenance
14 March 2013
Authentic home interior brands can develop a provenance-based brand story in the premium and luxury home interest sectors. Read more >
Luxury & Craftsmanship Videos
7 March 2013
True luxury is not about excess, its about craftsmanship. This particular element is key to the successful storytelling of luxury interior brands. Read more >
Luxury Interior Brand name types
28 February 2013
"Take care to get well born." George Bernard Shaw's advice can equally apply to naming and creation of brands too Read more >
Top 10 Mistakes in Web Design That Hurt Interior Design New Business
21 February 2013
Usability is a critical success factor for websites. If yours isn’t easy to use it is a very poor reflection of your company and potential customers could leave it. Read more >
Principles of luxury interior brand naming
15 February 2013
Your name is the first and most visible representation of your premium or luxury brand positioning. Read more >
5 Reasons for Luxury Print Marketing
8 February 2013
Investment in luxury print marketing should seriously considered by aspirational brands in the high-end home interest sector Read more >
5 Reasons for Responsible Responsive web design
1 February 2013
5 Reasons why we should adopt a Responsible approach to Responsive design Read more >
The Desire for Change
31 January 2013
“Should we rebrand?”—It’s a question many premium home interior and lifestyle companies may wrestle with as they review what the past year delivered for them… Read more >
Twitter adoption vs twitter engagement
24 January 2013
How do premium interior and lifestyle brands strike a balance between engagement within social media whilst retaining their exclusivity? Read more >
Elephant and Luxury brand workshops
17 January 2013
In the story of the blind men and the elephant, the protagonists each discover some element of the majestic animal and draw conclusions about its nature without understanding the bigger picture. Read more >
A Reason for Being
11 January 2013
Purpose is the deepest or highest expression of a brand, drawing on the ‘why’ to determine the reason for being in the world. Read more >
Responsive Web Design for Interiors Sector
3 January 2013
“Is Responsive Web Design Desirable?”—It’s a question many premium home interior and lifestyle companies need to consider with this emerging trend for 2013… Read more >
The Empire of desire
21 December 2012
There's a good chance that one of your favourite luxury brands is held within one of these major Luxury Houses. Read more >
7 Ways to Use Pinterest to Reach new Luxury Prospects
14 December 2012
Given that 83% of human learning occurs visually, Pinterest has great potential for creating attention and interest potential customers of your luxury products. Read more >
Wrapping up Luxury
7 December 2012
As Christmas shoppers fight their way through the crowds we see that luxury can be a commodity to be bought as well as a treasured gift to be given. But what is in the mind of an Affluent Giver? Read more >
8 Facets in understanding consumer behaviour online
15 November 2012
According to a study from Google, 90% of people move between multiple screens to accomplish tasks. Read more >
The Diderot Effect and the Affluent Consumer
2 November 2012
The Diderot effect drives the “upward creep of desire” towards the acquisition of more and more consumer goods. Even in tougher economic times, it’s a powerful inducement towards more affluent lifestyles. Read more >
Pinboard Wizards
25 October 2012
Just scrapbooks online or a really valuable commercial tool? Is it time to join the ranks of the Power Pinners and what does it take to succeed in this world... Read more >
What's in a name
18 October 2012
The right name distinguishes you from your comeptition, creates and emotional connection with your audience and helps build desire into the brand… Read more >
Dedicated followers
6 October 2012
When it comes to creating desire it's crucial to know want styles we should be following. Zeke brushes up on a little colour theory so that our clients will be right on trend. Read more >
Understanding the Halo Effect
21 September 2012
One consumer trait that we can leverage to our advantage, but be mindful of, is the understanding of the Halo Effect, first coined by Edward Thorndike in the 1920s. Read more >
Why Challenge?
17 September 2012
Challenger brands have much to teach us about the importance of finding our voice and being brave. Read more >
The truth doesn't always hurt
6 September 2012
It's one our five key values and where better to start than with continuing our practise of being open, authentic and real. Read more >
