Red Thread
New product launch
BACKGROUND
JAB Anstoetz and Staffan Tollgärd collaborated on a new rug collection, entitled Red Thread.
They came to us to establish their presence in the marketplace with a considered interior product sales literature piece.
“We were delighted the collaboration, all round. A real testimony to teamwork. The project won the Red Dot Design award and best in show at IMM Cologne that year. There was significant uptake of the product placed with retail accounts and over half of those retail accounts placed sample rug orders.”
Mike Constable Managing Director
Working collaboratively with Staffan Tollgärd’s studio we delivered on an exacting specifcation. It was important that the collaborative product brochure bore the hallmark of both companies. The interior product sales literature reflects both studio’s styles. The iterative process allowed for everyone to feel involved in the process. The results speak for themselves. The collection can be viewed on Jab Anstoetz Flooring website. Staffan has also documented the process of his creations on his own website.
KEY SERVICES
- Art Direction
- Design
DELIVERABLES
- Product identity
- Product brochure
Get in touch
Find out how we create effective brand experiences for interiors and built environment clients. Give us a call, drop us an email or just pop by our studio.