Measuring website usage (Google Analytics)
We use Google Analytics to collect information about how people use this site. We do this to make sure it’s meeting its users’ needs and to understand how we could do things better.
Google Analytics stores information about what pages you visit, how long you’re on the site, how you got here and what you click on. We don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data.
The following cookies are set by Google Analytics:
Name Typical content Expires
_utma randomly generated number 2 years
_utmb randomly generated number 30 minutes
_utmc randomly generated number When you close your browser
_utmx randomly generated number 2 years
Storing your preferences
Our site may, in the future, allow us to provide you with options to improve your visit – remembering information you put into a form, for example. Currently the site sets a master cookie which identifies you from page to page to enable these features to happen. However, currently no data is stored or used by this cookie.
Name Typical content expires
Has_js randomly generated number When you close your browser
How can you manage your cookies?
Browser settings: Most browsers can be altered to prevent your computer from accepting cookies, although this may mean that some of the features of this site (and other sites) won’t work properly and it might restrict your user experience.
These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following links may be helpful, otherwise you should use the ‘Help’ option in your browser for more details.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
Turn off anonymous Google Analytics cookies: You can install a Google Analytics browser “plug in” to prevent the website sending information about your visit to Google Analytics. You’ll find more information about this below.
Other useful links
If you’d like to find out more about cookies and their wider use, you might find the following links of interest:
The IAB has provided the following website to give information specifically about privacy issues around Internet advertising:
For further legal information about privacy issues, you may find these links useful: