Our Story | July 2019

Zeke Ratings Social Brand Strength Year 2

Wayne McMaster

September 2014

The Zeke Ratings league table helps to highlight and celebrate the efforts of many in the high-end design community that are embracing social media and digital branded content at International Decorex 2014.

The fact that these luxury and high-end design-led companies are opening social media accounts is a clear indicator that branded content is becoming an increasingly valuable asset as companies look to build and manage their reputations, promote and drive sales through social media channels.

Our ratings focuses on the exhibitors, specifically companies, not organisations, charities or publications at the prestigious International Decorex event.

Rating Methodology

A combination of metrics have been applied to gain the overall Social Brand score. The foundational set of metrics are based on social media influence score according to kred.com: ‘Your Kred story shows off your most influential content’. Every company or person on Twitter has a Kred score made up of two parts; the ‘Influence’ score and the ‘Outreach’ score.

Zeke Ratings


The other metrics include:
1. Brand presence: The number of social media channels that a company is using.
2. Brand content: The relevance of social media content and its alignment with a company’s brand.
3. Twitter frequency: The frequency and consistency of a company’s Twitter output.
4. Responsive platform: The extent to which the company website is future-proofed with a Responsive site.

Previous Year's Rankings 2013

Research was undertaken in August 2014. To recieve your copy of the report and the Zeke Ratings Top 100. Call us 0117 972 8700.

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