Our Story | May 2019

Zeke Ratings: Brand Social Strength Report for third year

September 2015

Our Ratings look at high-end interior product brands with a particular focus on those exhibitors at the prestigious Decorex International event.
It is an attempt to gauge to what extent companies are performing in the online arena and how well they are building their brands digitally. This report is now in its third year.

Winners

Graham and Green climb up from ranked 8th last year to take 1st position with an improved score.

New exhibitors such as Dering Hall and LINLEY have helped to push down those companies that kept their rating the same in previous year such as Savoir Beds and Little Greene Paint Company. It's not all about the large companies though as proven by Sarah Hardaker and Charlie Kingham's who improved his score now seen in joint 2nd place.

 

Methodology

A combination of metrics have been applied to gain the overall Social Brand score. The foundational set of metrics are based on social media influence score according to kred.com: ‘Your Kred story shows off your most influential content’, and also how generous you are with ‘other’s’ content. Every company or person on Twitter has a Kred score made up of two parts; the ‘Influence’ score and the ‘Outreach’ score.

Brand Strength metrics

The other metrics include:
1. Brand presence: The number of social media channels that a company is using.
2. Branded content: The relevance of social media content and its alignment with a company’s brand.
3. Twitter frequency: The frequency and consistency of a company’s Twitter output.
4. Responsive platform: The extent to which the company website is future-proofed with a Responsive site.

Research was undertaken in August/September 2015.

To find out more about Kred’s Influence and Outreach scoring
please go to Kred.com

The findings

The Top 30 are listed below. The highlights can be downloaded from HERE

 Zeke Ratings: Brand Social Strength

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