Our Story | January 2019
Our ratings look at high-end interior product brands with a particular focus on those exhibitors at the prestigious International Decorex event.
It is an attempt to guage to what extent companies are performing in the online arena and how well they are building their brands digitally.
A combination of metrics have been applied to gain the overall Social Brand score. The foundational set of metrics are based on social media influence score according to kred.com: ‘Your Kred story shows off your most influential content’, and also how generous you are with ‘other’s’ content. Every company or person on Twitter has a Kred score made up of two parts; the ‘Influence’ score and the ‘Outreach’ score.
The other metrics include:
1. Brand presence: The number of social media channels that a company is using.
2. Branded content: The relevance of social media content and its alignment with a company’s brand.
3. Twitter frequency: The frequency
and consistency of a company’s Twitter output.
4. Responsive platform: The extent to which the company website is future-proofed with a Responsive site.
Research was undertaken in August/September 2014.
To find out more about Kred’s Influence and Outreach scoring
please go to Kred.com
The full report can be downloaded from here