Our Story | January 2019

STANLEY FatMax

September 2015

STANLEY has a long reputation for manufacturing some the highest quality hand tools throughout the World, but they are less well known within the power tools category, despite this being a significant business unit for us. They first launched a range of power tools across Europe, Australia and New Zealand, under the STANLEY FatMax sub brand, around 4 years ago and since then the range has gone from strength-to-strength, with ambitious plans in place to build upon this success.

Zeke Creative helped define their target end user, the professional tradesperson, and brought this to life with a compelling documentary style video which follows the day-to-day work of a general builder. Creating content for a hugely diversified, multi-national brand such as STANLEY, whilst managing the associated complexities and remaining sensitive to local market requirements,

"Zeke Creative have done a fantastic job and the feedback from both our local markets across the region, and senior management within the business, has been exceptional."

Senior Brand Manager – Europe, Australia & New Zealand
STANLEY tools

STANLEY Fatmax film shoot

STANLEY Fatmax film shoot

STANLEY Fatmax film shoot

STANLEY Fatmax film shoot 

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