29 May 2017
Without a tagline you don't have a 'hook', and 'brand hooks' are useful for your customers to hold on to.
At this point it becomes more that the short-hand for summing up the difference your interior or lifestyle brand promises to be, it satisfies a deeply held human desire to wrap things up, with a twist. As we move to more subtle advertising and less 'sell' the tagline remains the small spotlight, highlighting your brand's core belief. A great tagline can be a luxury or premium brand's greatest marketing asset as those below show what is possible:
GAGGENAU — EXPERIENCE THE DIFFERENCE
since 1683. Timeless design, cutting-edge technology, more than 300 years of experience.
DOCA — INNOVATION, ELEGANCE, QUALITY
"Kitchen Furniture DOCA, leading INNOVATION, QUALITY & ELEGANCE. Designing and manufacturing kitchen furniture and wardrobes of the highest quality.
BULTHAUP — EXTRAORDINARY MOMENTS HAPPEN ON ORDINARY DAYS. EVERY DAY CAN BE EXTRAORDINARY. WITH BULTHAUP
since 1949. bulthaup offers holistic solutions for living spaces. Bulthaup kitchens and living spaces are places where people come together to connect, relax and feel at home.
BOFFI — ITALIAN KNOW-HOW
since 1934. High end Italian kitchens designed by Piero Lissoni.
POGGENPOHL — IMPROVING THE KITCHEN SINCE 1892
Born in 1892 in the heart of Germany, Poggenpohl is the oldest kitchen brand in the world. Luxury bespoke kitchens made in Germany. Made to last a lifetime.
Descriptors tend to be used when the company name gives no information as to the product or service, usually due to being the founders name.
MARTIN MOORE & CO —Descriptor of the brand, changed from 'furniture' to 'design': CLASSIC ENGLISH DESIGN
TOM HOWLEY — EXQUISITE BESPOKE KITCHENS
HUMPHREY MUNSON — BEAUTIFUL HANDMADE KITCHENS
JOHN LEWIS OF HUNGERFORD — THE ORIGINAL HANDPAINTED KITCHEN AND BEDROOM COMPANY
DEVOL — SIMPLE FURNITURE, BEAUTIFULLY MADE
A Design led furniture manufacturer for almost 25 years, Now with showrooms in London.
LEWIS & HILL — FINE HANDMADE KITCHENS & BESPOKE INTERIORS