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Luxury & Craftsmanship Video Pt V

Wayne McMaster

9 October 2014

Video channels are rich in storytelling – the journey of the materials, the people behind the scenes, the processes and serene music. These brands have specifically defined their audience and crafted their story, tone and atmosphere surrounding their product offer and the journey they intend to take their customer on.

We look at five high-end artisan companies that have lavished on their film making:

 

GioBagnara

Founded in 1999 by Giorgio Bagnara, formerly known as B.Home Interiors crafts luxury home furnishings using quality leathers sourced from the world of fashion. The bottega epitomizes Italian craftsmanship, with every aspect of its work focusing on the art of living.


Ebony and Co

International luxury hardwood solid flooring Ebony and Co works with seasoned highly skilled craftspeople across the world to deliver superlative bespoke beautiful spaces. The message is beguiling, 'From forest to Floor' and treats the viewer to the journey of wood, through time, through beautiful stills and short films – Time to Grow, Time to Dry, Time to Craft and Time to Finish…

 

Saint-Louis

The Crystal Saint-Louis is the oldest manufacturer of Glassmaking in Europe. The making of Saule crystal light by Ionna Vautrin for Saint-Louis is kindly provided by Harlequin London.

 

Turnstyle Design

Turnstyle Designs is one of the world's foremost producers of design-led architectural hardware, or door furniture. This full length mini-film mixes close detail work and shallow depths of field while following the procees of creating a high end leather door lever.

 

Parker & Farr

We end this fith series with a high-speed display of the 'Making of the Westbury'. This approach bucks the trend for serious film-making, looking to entertain rather than inform or delight in the same way as others. Parker & Farr's choice of music positions this piece as whimsical and playful - they're serious about making luxury furniture, but don't take themselves too seriously.

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