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Luxury & Craftsmanship Videos Pt VII

Wayne McMaster

25 September 2015

Affluent consumers are particularly heavy users of the internet for both information and purchasing online. High-end interior brands therefore must have a strong online presence. One of the best ways of engaging with potential customers and telling the luxury brand story is through moving image accompanied by an evocative musical score. Below we present another curated set of videos by high-end interior and lifestyle brands, which use values of craftsmanship, quality and provenance to help tell their brand story.

Coco Wolf

In a world that works hard to play hard, we believe that every space deserves a sprinkling of interior design style, whether it’s within four walls or under blue skies. Coco Wolf’s pieces are the result of several years of hard work and a sprinkling of ambition, and come sunshine, rain, or even snowfall, they gleam whatever the weather.


Coco Wolf - Made For Life Outdoors from Coco Wolf on Vimeo.

Loves Water from Coco Wolf on Vimeo.

Backes & Strauss London

Backes & Strauss London, the world's oldest diamond company is proud to showcase iits creativity and innovation with the release of "The Meeting of Masters - Episode 1 - The dial maker" -- a two minutes video that chronicles Backes & Strauss dial making craftsmanship, offering viewers a tour of the Maison's unique watchmaker know-how.

The Dial Maker from CREATIVE DOING on Vimeo.


Tiffany & Co.

In preparation for Tiffany & Co.’s CT60 Men’s Watch Collection launch, Variable traveled to Switzerland to capture master craftsmen assembling the first batch of CT60 timepieces. Upon arrival, our entire team took on the role of curious observers, often finding ourselves speechless as the result of such meticulous craftsmanship. The result of this experience simply allowed our visual language to do the talking.

Tiffany & Co. "Craftsmanship" from Variable on Vimeo.



We tell stories in bohemian glass.

DECHEM from Petr KrejĨí on Vimeo.



In 1989 the business consisted of three brothers, Harry, Tim and Hugo, a wooden farm building and a determination to create beautiful and strikingly different pieces of furniture all made in England to the highest quality. As seen in this video – by Gearing Media Group Ltd for Hospitality Interiors magazine – the craftsmen take great pride in the design and build of each item they create. The Villiers Brothers are dedicated to the challenge of innovation and the pursuit of excellence in everything they produce.

Villiers Brothers - Handmade in England from Gearing Media Group on Vimeo.

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