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Luxury & Craftsmanship Videos Pt VI

Wayne McMaster

24 May 2015

Filmwork captures the essence of craftsman-led process and values providing a powerful way to communicate high-end brand stories. Below we present our sixth listing of videos by premium lifestyle brands.

bulthaup

It's rare for us to list videos with voice-overs, but this edition created by bulthaup works with CEO Marc O. Eckert who talks about experiencing the kitchen from a new perspective, creating living spaces based on authenticity, enjoyment and communication, and constructing the 2013 Via Durini showroom installation in Milan.

 

 

Holland & Holland

Filmed in the Holland & Holland factory, discover the key stages involved in crafting the world's finest sporting shotguns and rifles.

 

Smythson

Welcome to the World of Smythson

We step behind the seams with the first chapter of an extraordinary journey. Directed by Carter Peabody.

 

Louis Vuitton

Savoir-Faire | Trunks

Seven crafts performed by hands outlined by daylight. They stitch the skin of a Speedy bag with beeswax-coated yarn, hollow a pea jacket at the waist, sheath the trunk case of a Wardrobe with a creaser, smooth a shoe upper to perfection, scour the contours of a Craquantes jewel, coat the arms of a pair of glasses, file the bevels of a Tambour movement.... Gestures speak. Instruments confer. Words are silent. Passion is revealed. Bruno Aveillan brings his artist's eye to the House's know-how, passing it on in turn, in his own way.

 

Fabergé

 in colour

Fabergé presents a behind-the-scenes glimpse of the making of extraordinary jewels. Discover the world of Fabergé with exceptional craftsmanship, the finest coloured gemstones, precious materials and rarefied techniques. From the initial sketch to the final polish, each jewel is handmade by expert craftsmen.

 

John Neeman Tools

The birth of a tool

This is a short documentary movie that shows the whole process of how John Neeman Tools are being hand crafted.
"It is a tragedy of the first magnitude that millions of people have ceased to use their hands as hands. Nature has bestowed upon us this great gift which is our hands. If the craze for machinery methods continues, it is highly likely that a time will come when we shall be so incapacitated and weak that we shall begin to curse ourselves for having forgotten the use of the living machines given to us by God."
Mahathma Ghandi

 

Ralph Lauren

Portraits of craftsmanship

Crafted in the purest tradition of Swiss watchmaking, Ralph Lauren timepieces are crafted entirely in Switzerland by master artisans. These precision instruments contain movements manufactured within the Richemont Group. Designed using only the finest materials, Ralph Lauren watches are both modern and timeless. Unique and immediately recognizable, they are the ultimate expression of the Ralph Lauren lifestyle.

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