Previous | NextZekebits | Blog

Tone of Voice PT1

Wayne McMaster

29 September 2014

Kitchens with eloquence


There’s a simple philosophy in branding, that a good brand is just like a trustworthy person. The way it speaks is completely harmonious with the way it looks – you develop a holistic and entirely consistent personality that the target market will relate to, believe in and, most importantly, desire.

Giving Bath Kitchen Company its own voice


That’s why, in any brand development, it’s vital to understand, not just the how the brand will ‘dress’ (the entire look and feel of it), but also how it will talk. In the case of the Bath Kitchen Company, we had to understand how a family business – that cares as passionately about designing kitchens around people’s lives, as the actual building of them – would speak. It’s too easy just to say, ‘Oh they’re upmarket, let’s make them talk posh.’ That’s not unique, and it’s not who they really are. You have to understand who they really are.

copywriting for high end brandsExample of language used for Bath Kitchen's latest literature

copywriting for high end brands

copywriting for high end brandsExample of language used for Bath Kitchen's latest literature
copywriting for high end brands

Bespoke and well-spoken


When developing the Bath Kitchen Company tone of voice, we worked with James Wareham at The Copysmith – a brand voice specialist who works with the likes of Dyson in developing and delivering these unique and consistent verbal personalities.


copywriting for DysonImage Courtesy Dyson©2014

Over the next few months, he’ll be explaining the process and benefits of investing in this side of branding.

“If you think about ten people you know, they all talk completely differently: not just the sound of their voices, but the words they use, the little nuances of expression and so on,” says James.

“Tone of voice is an identifier almost as unique as a fingerprint, which is why discovering that unique brand tone of voice is a vital tool to achieve differentiation.”

Leave a comment
Subscribe to Latest Updates
Thank you for subscribing!

Decor14 Finalist

Top 500 Social Media Agency

Latest tweets