You are what you measure, learn from your metrics and approach customer experience from the top down Read more >

A couple of lessons we can learn from Theodore Levitt on marketing high-end interior brands Read more >

Taglines should talk about the 'HOW' or more importantly the 'WHY', unlike descriptors which talk about the 'WHAT'. A tagline has the opportunity to be memorable and identify your high-end interiors brand's essence or difference. Read more >

In an effort to stay ahead of the game in the us to look at things with a different perspective; so what if our premium interior brand acted like a leading Rock brand in the music industry? Read more >

High-end interior brands need to pay special attention to the way we sell and innovate at the point of purchase. Read more >

The trick with writing content for web or print is to be able to be received and understood as authentic and believable; approaching writing with a distinctive voice and style that is clearly your own Read more >

While we are at home conceiving 'big ideas' we always have one eye on the detail. An area we are keen interest on is typography and in particuIar punctuation, enter the dagger. Read more >

Peter Drucker came out and said, “the only valid purpose of a firm is to create a customer”. But where is your luxury interior company's sweet spot for defining your company purpose? Read more >

Our top ten ways for creating delight with your high-end interior customers. Read more >

The customer path to purchase is a fascinating journey. In the high-end home category, where prices command a premium and purchase cycles are inherently long, the path to purchase can be filled with equal parts anxiety and anticipation for consumers. Read more >

The ampersand is an interesting symbol because its origins lie in a ligature. Read more >

Case studies make great promotional material for any business, but at their heart their purpose is to generate leads. Read more >

Photogenic high-end interior brand stands help to push your image further across social media channels. Read more >

As a rule of thumb, between 8 percent and 12 percent of revenues should be budgeted for brand and marketing activities. Read more >

Provenance is something many high-end brands can and should leverage. A brand's provenance comes to life not only through the offering but the story that can surround it. Read more >

Its important to get the values of your company right, here are 6 tips to consider Read more >

A good number of high-end interior brands neglect to add the important component of testimonials to their marketing mix. Read more >

Useful observations we employ with our own blog writing, we felt it worth sharing Read more >

Visual Merchandising need not be the domain of the fashion and clothing industry for your high-end interior brand to capture attention, awaken the senses, help to sell, and to build your brand. Read more >

Creativity does not reside solely with a brand and marketing agency like ourselves here at Zeke. Read more >

For those companies who have found success through their first showroom and have gone on to expand to become a multiple may now find themselves operating a very different marketing plan Read more >

There are many ways that you can make your content work harder and go further, with little extra effort, just efficient repurposing through other platforms. Read more >

Content repurposing doesn’t focus on the creation of new text. It simply makes the blog posts that you already have written available to a bigger number of people. Read more >

Fashioning more content beyond the 'one blog a month’ can prove difficult, here are some tips to help. Read more >

Good content should answer questions, educate, inspire, solve and be easily shared. In other words: it must close gaps in your audience’s mind – and guide them to the next stage with you. Read more >

Why giving options invites comparison and improves value perceptions Read more >

Well-designed identities often have different logo variations or lock-ups. A lockup is the final form of a logo with all of it's elements locked in their relative positions. Read more >

Running a high-end interiors business takes courage. Here we share some thoughts about the concept of Bravery; one of our very own values. Read more >

Content strategy is not your brand story. It cannot replace the ethos and the defining point of view of your brand as an high-end interiors should discover. Read more >

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about yourself Read more >

Print is not dead, we revel in the joy of print Read more >

How to avoid the smallest errors  (misspelling a name, transposing digits in a telephone number) — and ultimately damage your brand with proofreading and editing Read more >

What do customers really think of your high-end interior brand? Read more >

Up to 90% of marketing to specifiers goes straight into recycling, not even read… so how can we avoid that? Read more >

Is the grass greener on the other side for high end interior brands? Read more >

We continue to be brave and principled and challenge bad practice, saying 'No' to free creative pitches. Read more >

It’s no good getting ‘all dressed up’ if you ruin it the moment you speak. For luxury brands, getting your tone of voice right cultivates an impression of exclusivity and mystique. Get it wrong and you can easily devalue your brand. Read more >

Ten pointers to creating high-impact advertisements Read more >

Today, print advertising is still a relevant tool for luxury brands since the visual experience is a large part of their marketing. Read more >

“Show me your best stuff. Assure me that you can create something that will make the right first impression.” Read more >

With the biggest 'choc fest' weekend on the calendar approaching we delve into the edible nature of luxury to see if there are any useful and topical insights we can glean. Read more >

High-end interior brands should be passion brands–investing in their beliefs, creating a very focused experience to the right customers. Read more >

Looking forward to 2015 we highlight the marketing trends that will influence the high-end interiors sector. Read more >

How can clients reach wider audiences, enhance their influence among new prospects and increase that all important extra footfall? Sometimes the answer comes in the form of promotional collaborations. Read more >

In their book Brand Romance Yasushi Kusume and Neil Gridley draw close parallels between brands searching for affection and the path of true human love. Read more >

Forget flimsy paper hats, thimbles and cheesy jokes. Read more >

With all the hype of Black Friday and Cyber Monday we review what has happened off and on the high street. Read more >

In any high-end interiors company your brand is a vital business asset. Read more >

Ensuring the brand is the DNA for all decision-making is what really drives market-changing businesses. Read more >

What can high-end interior brands learn from chocolate brands marketing & communication tactics. Read more >

You might assume that in the world of business-to-business marketing, emotion has little part to play. Read more >

Without understating it, branding is a relatively simple concept, but often overlooked and widely misunderstood. Read more >

A brand’s photography is key to its success, as it allows a company to differentiate itself from competitors, connect with its consumers and build brand equity. Read more >

We found that just 22% firms were extremely consistent visually across all their media channels with the Top 100 of our Social Brand Strength Report. Read more >

There’s a simple philosophy in branding, that a good brand is just like a trustworthy person. The way it speaks is completely harmonious with the way it looks – you develop a holistic and entirely consistent personality that the target market will relate to, believe in and, most importantly, desire. Read more >

Are you really aware of just how many aspects of your business can be protected or are you one of the many businesses that are too busy creating intellectual property to ensure it is sufficiently protected? Read more >

Ikea launch their 2015 Catalogue through Singapore in the manner usually reserved for much-anticipated tech devices, but true to one of their brand values – with fun at its heart. Read more >

Plan now for the Autumn and next year's season of high-end Interior and contemporary exhibtions around the UK and Internationally. Read more >

Innovative exhibition platforms create impact, potentially drive impressive results and leave a lasting impression. Read more >

Interior designers and high-end specifiers generally plan their trade show time in advance, so provide them with plenty to whet their appetite pre-show. Read more >

Measuring the return on investment at an exhibition (ROI) should always necessary part of the selection process in evaluating which shows produce the greatest return for your High-end Interiors Brand. Read more >

Events offer high-end interior brands true 'permission' marketing, unlike the 'interruptive' alternatives. Read more >

The essence of your brand should always remain the same, but today’s choice of media channels will either allow you more or less control over your message. Read more >

Core values show the essence of your company and are the foundation of your business's identity. But do your employees know your values, are they demonstrating them? Read more >

Understand the steps to take with a multi-agency integrated camping for high-end interior brands. Read more >

The experience of luxury is not created by the features of a product - but by the emotions it evokes in the mind of the consumer. Read more >

What can high-end home interior brands learn from The Food Industry. Read more >

Any obsession with image tends to attach greater importance to appearance than to inner reality. Read more >

Can good data deliver a better customer experience? Read more >

Smart interior brands are working with and through their dealers and designers to get closer to their consumers
Read more >

Understanding how the consumer's emotions evolve during the purchase process can make a good brand a great brand. Read more >

Can discounting damage high-end home brand's brand equity Read more >

As members of the DBA we have signed up to practise of not entering into free creative pitches. Read more >

How can content help your brand achieve its objectives. What role can content play as part of your marketing mix? Read more >

The best way to talk about a premium interior brand's essence is by telling a story.
Read more >

When we own something, we tend to value it more highly than an identical thing we don't own. Read more >

Less will definitely be more as Simplicity influences high-end interior brands.

  Read more >

What can Premium home interior brands learn from leading Car brands'. Read more >

Ideas change everything Read more >

What can Premium home interior brands learn from the luxury Fashion brands marketing & communication tactics. Read more >

The true source of our actions are lead not by our heads but through our hearts: its all about desires. Read more >

Premium home interior brands can learn from Aristotle and deploy his three great persuaders in communication. Read more >

Descriptors talk about the 'WHAT', whereas taglines talk about the 'HOW' or more importantly the 'WHY'. A tagline should be a small set of words that express, encapsulate, articulate or otherwise allude to a brand’s difference and essence. Read more >

Heavenly virtues appear in good design, these are the polar opposites of the known Seven Deadly Sins. Read more >

An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth’ Read more >

Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the purpose of WHY the brand exists and who benefits from its existence. Read more >

What distinguishes iconic brands from the rest of the pack, and what can home-interest brands learn from them? Read more >

With consumers cautious about spending on luxury items, what are marketers of premium and luxury home brands to do? Read more >

The best luxury brand co-creation enable two companies to produce something one could never have made without the other and thereby adding considerable value to both and the consumer. Read more >

Authentic home interior brands can develop a provenance-based brand story in the premium and luxury home interest sectors. Read more >

"Take care to get well born." George Bernard Shaw's advice can equally apply to naming and creation of brands too Read more >

Your name is the first and most visible representation of your premium or luxury brand positioning. Read more >

Investment in luxury print marketing should seriously considered by aspirational brands in the high-end home interest sector Read more >

“Should we rebrand?”—It’s a question many premium home interior and lifestyle companies may wrestle with as they review what the past year delivered for them… Read more >

Purpose is the deepest or highest expression of a brand, drawing on the ‘why’ to determine the reason for being in the world. Read more >

There's a good chance that one of your favourite luxury brands is held within one of these major Luxury Houses. Read more >

As Christmas shoppers fight their way through the crowds we see that luxury can be a commodity to be bought as well as a treasured gift to be given. But what is in the mind of an Affluent Giver? Read more >

The right name distinguishes you from your comeptition, creates and emotional connection with your audience and helps build desire into the brand… Read more >

When it comes to creating desire it's crucial to know want styles we should be following. Zeke brushes up on a little colour theory so that our clients will be right on trend. Read more >

One consumer trait that we can leverage to our advantage, but be mindful of, is the understanding of the Halo Effect, first coined by Edward Thorndike in the 1920s. Read more >

Challenger brands have much to teach us about the importance of finding our voice and being brave. Read more >

It's one our four key values and where better to start than with continuing our practise of being open, authentic and real. Read more >